12 results
  • What Secrets Are Your Customers Telling Google?
    When you meet a new friend, it's unlikely that you would walk in the front door of their house the first time you visit. Instead, you'd probably ring the doorbell ...
  • In The Year 2018: Planning Your Marketing For The Next Seven Years (Sort Of)
    On Aug, 15, Facebook rolled out a significant change to its platform that many thought would be the death knell of pharmaceutical Facebook pages. Until that point, Facebook allowed pharmaceutical ...
  • Content Creation: Where Pharma Social Media Goes To Die
    Congrats! You've decided to embark on a pharmaceutical social media odyssey. It will be a rewarding endeavor. You've done everything right up until this point: focused on the Return on ...
  • Working With Your Regulatory And Compliance Group
    The goal of your RC team is not to put up insurmountable roadblocks to getting a social media program off the ground. Dealing with RC should not be akin to ...
  • Establish Your Social Media Risk Quotient
    It is impossible to eliminate risk when engaging in social media. But to ignore that it exists during the planning process is a treacherous path. Establish your risk quotient from ...
  • Mapping The Pathway To The Patient Engagement Spectrum
    Every patient travels along a pathway to treatment. That path starts at the health and wellness phase of the journey and leads all the way through to treatment, patient adherence ...
  • Strategy Setting: A Cautionary Tale
    Change your frame of thinking when developing a pharmaceutical social media strategy. If marketers continue to mistake planning with strategy, social media professionals will never have a seat at the ...
  • Content Curation: A Path to Pharma Social Media Success?
    "Content is king." "It's all about the content." "All good social media efforts start and stop with good content." No matter what tired, overused cliché you use, the prevailing thought ...
  • The Importance Of Microstrategy
    Pharmaceutical companies are used to taking a broadly defined target market and slicing and dicing it a number of different ways. But are they prepared for the next wave of ...
  • Lack Of Social Media Guidance From The FDA: Push Forward Or Put Programs On Pause?
    Here I was thinking that this article would be a piece of cake. The FDA intended to issue its guidance on how pharmaceutical companies could use social media by the ...
  • Do Patients Want Pharma Involved In Social Media?
    Pharma has a unique ability, in fact a responsibility, to educate patients as much as possible. Why should a little extra scrutiny stand in the way? As a company, if ...
  • Forget ROI, Think Return On Health
    Starting with the question "how will we make money?" and working your way to the patient will lead to irrelevance. I assure you, if that model is flipped and you ...