5 results
  • The Best-Kept Secrets About Ad-Serving Data
    Today, brands have a wide range of data to analyze that can inform their marketing and advertising strategies, which can include anything from DSP, CRM, demographic, psychographic, behavioral data, a ...
  • A Survival Kit For Using Data In Programmatic Creative
    There is a lot of confusion in the market about the difference between programmatic targeting and creative targeting. For some advertisers, there is no difference - and for others, t ...
  • Are You Using All Your First-Party Data?
    With the vast amount of user data floating around for sale today, some wide-eyed advertisers might be coaxed into believing that, if they could only reach deeper into their pocke ...
  • The Underrated Power Of Context In Political Advertising
    As our country enters the final stretch of primary season, wondering how long Bernie Sanders can keep up with Hillary Clinton, or what to make of the Donald Trump phenomeno ...
  • Define Gray Lines In Programmatic Before They Define You
    The next frontier is already here. Wherever lines are drawn, there are grey lines. And digital advertising is no different. There are many "gray" ways in which a publisher m ...