7 results
  • How To Prepare For Changes To AdWords Enhanced CPC
    An automated bidding strategy within Google AdWords, Enhanced CPC considers an array of information, including device, browser, location and time of day, to adjust bids up or down by up ...
  • How To Spot Affiliate Ad Hijacking
    Although affiliate programs can be a successful part of a comprehensive, sophisticated online marketing program, they can go from supplemental to detrimental. One example of this is ad hijacking. ...
  • Comprehensive Guide To Negative Keywords: Part II
    Negative keywords can reduce costs when marketers optimize their account performance by limiting the ads served for irrelevant searches. The second part to this series explains the implementation strategy. For ...
  • Comprehensive Guide To Negative Keywords: Part I
    Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an ...
  • How to Navigate Exporting And File Saving Issues In Excel
    Microsoft Excel is one of the most common tools that marketers rely on for sorting and analyzing data, and although exporting and saving would seem to be basic skills that ...
  • How To Handle Google's Recent Device Adjustment Changes
    Since Google rolled out Enhanced Campaigns, advertisers have been clamoring for more freedom in device-level targeting and bidding. With the rollout, bids have been anchored to the desktop device and ...
  • How To Find Or Fix The GTIN In Your Feed
    For many advertisers, quickly pulling together missing GTIN information can become challenging, and it is especially difficult to fix any GTIN in the feed that Google has noted as incorrect. ...