3 results
  • Data Janitors: Sanitization Engineers Of Digital Marketing
    We need two things: 1) data standards, and 2) data janitors that can help implement the right software tools to clean, structure, and organize data to meet those standards. Wi ...
  • Snapchat And The Prisoner's Dilemma Of Programmatic
    In the classic "Prisoner's Dilemma" game theory, two crime suspects are questioned by police in different rooms, and must make simultaneous decisions to "defect" by implicating their partner in t ...
  • Beyond Pretty Charts: 3 Must-Haves For Programmatic Analytics
    To go beyond pretty charts, demand a deeper set of analytics capabilities from your organization and partners. Here are three must-haves for analytics capable of unlocking value in programmatic d ...