25 results
  • What The Universal Guidelines For AI Mean for Marketers
    The guidelines include a set of principles that developers and users of AI must consider in order to avoid the violation of human rights. ...
  • To Automate -- Or Not To Be?
    There are a number of obstacles to converting manual work to automated -- mostly related to human reservations. ...
  • Trained Data: The New Oil
    Data is often referred to as the "oil" for AI. Used correctly, it can help deliver the most relevant consumer experience in a nanosecond. And seconds saved can often resu ...
  • Video Worries AI Can Fix
    Given the vast volume and splintered fragmentation of video inventory, it makes sense that AI technologies will be used to sift through mountains of content to identify the appropriate contextu ...
  • More Complexity Is A Good Thing -- Really
    Have you ever set out to add complexity to a problem or project? Probably not. In the history of business, the typical goal is to simplify, focus in, and defi ...
  • Terms Of Abuse
    Seemingly no one ever reads user terms of service, which are practically impossible to get through -- typically, mini novellas in four-point type using difficult-to-understand legalese. In his book "Futu ...
  • Now You See It -- With AI
    It seems to me the science of AI (technology that artificially replicates the way the human brain perceives, reacts and learns) is regularly underappreciated. We naturally take for granted t ...
  • How Artificial Intelligence Can Help Save Troubled Lives
    As an investor in AI, I'm sensitive to the narrative that technology is subtracting humanity from our interactions. As the story goes, we've become so efficient at delivering exactly t ...
  • Cybersecurity: A Marketer's Problem?
    Because my day job is investing in artificial intelligence, I end up thinking a lot about cybersecurity, which is the largest category of AI solutions. Reflecting on the most rece ...
  • AI Seconds That Emotion
    Multiple studies have shown that advertising geared toward stimulating an emotional response is significantly more effective than value-driven advertising. Brand marketers and agencies are using AI technology to measure t ...
  • Esther Dyson Talks About AI, Real-World Issues
    When a friend introduced me to Esther Dyson -- technology thought leader and investor -- I jumped at the chance to ask about her ideas on AI. ...
  • Now You See It -- With AI
    It seems to me the science of AI (technology that artificially replicates the way the human brain perceives, reacts and learns) is regularly underappreciated. We naturally take for granted t ...
  • Study Says AI Is Already Creating Winners And Losers
    When it comes to discussing AI technology in marketing, there's a lot of hype. Marketers appear to be in violent agreement that solutions powered by AI will be cranking R ...
  • Esther Dyson Talks About AI, Real-World Issues
    When a friend introduced me to Esther Dyson -- technology thought leader and investor -- I jumped at the chance to ask about her ideas on AI. ...
  • The Magic Of AI -- And Amy Ingram
    I first met Amy Ingram through an email she sent to arrange a meeting with the CEO of a New York AI company. My exchanges with her were peppered wi ...
  • AI Puts Data In Driver's Seat
    The days of advertising campaigns founded primarily on big creative ideas appear to be dwindling, and data is stepping up to play more of a leading role. A recent Forrest ...
  • What's Your Sci-Fi Future?
    Perhaps, like me, you're amazed and also find it ironic that some iconic science fiction stories are coming true. The Jetson's original video chat, for instance, is now part ...
  • AI: The Elephant In The Room
    Earlier this month, I co-moderated a roundtable with about a dozen prominent marketers and influencers from the Bay Area to discuss how AI is fitting into their plans. While ...
  • Burning Questions: Conversations With Customers
    For brand marketers looking for ways to engage more deeply with customers, conversational marketing is near the top of the list of options to consider. There are a number ...
  • New Study Puts AI In The Fast Lane
    If you doubt artificial intelligence is bringing a tsunami of change to a wide array of industries, business functions, and consumer experiences, this piece of intelligence should set you straigh ...
  • The Magic Of AI -- And Amy Ingram
    I first met Amy Ingram through an email she sent to arrange a meeting with the CEO of a New York AI company. My exchanges with her were peppered wi ...
  • China's Messaging Economy: We Are the Followers
    The use of chatbots is in an early stage of marketing experimentation. Some brands are just starting to dip their toes in the water, while others are merely eyeing t ...
  • Creative AI: The Next Mother Lode Of ROI
    There's no arguing that programmatic audience targeting has resulted in chunky returns for advertisers and agencies across the industry. And there's another jump in results when AI is part ...
  • What Exactly Do You Mean By AI?
    It happened again when I was on the phone with an emerging technology analyst. He asked, "When you say AI, what exactly do you mean?" AI is a term th ...
  • The AI And Machine Learning Revolution Is Upon Us
    Not long ago, I sat in the audience of the FutureM conference in Boston listening to Tim Berners-Lee talk about all that has come to pass from his original effor ...