96 results
  • Industry Watch: Making Drug Buddies
    The Web isn't just good for filling cheap prescriptions for painkillers and finding erectile dysfunction pills promising "A night she'll never forget." Nope, it's become a primary source for heal ...
  • In Sickness and In Health
    As consumers have adapted to advanced computer technologies, embracing new digital gadgets for work and play, more and more people are using online sources to educate themselves about health ca ...
  • Dream of Being an Action Hero?
    Broadband service isn't always easy to illustrate or promote. Everyone knows that broadband means "always on" and faster than dial-up service, but laymen don't necessarily know what else makes broadba ...
  • NPD: Prestige Color Cosmetics Beat Fragrance, Skincare Products
    [Beauty] A trend to natural ingredients is linked not just to clear, healthy skin but green marketing and environmental issues. "Green beauty is reflecting changing world beliefs," says an N ...
  • Piper Jaffray Finds Lauder's MAC No. 1 Among Teens
    [Beauty] The survey suggests that brands would be best served by investigating lower-cost media since teenagers ranked friends and word of mouth their biggest influencers, followed by magazines and, lastl ...
  • J&J Takes Preventive Online Measures To Preempt Birth Control Backlash
    Trying to stave off additional damage, Johnson & Johnson is looking to preempt negative online attention for its birth control patch, Ortho Evra, by buying up negative domain names befo ...
  • Johnson & Johnson Tries Online Damage Prevention
    [Pharmaceuticals] Looking to preempt negative online attention for its birth control patch, Ortho Evra, J&J has been buying the rights to negative domain names, including some morbid-sounding e-ddresses such ...
  • Kimberly-Clark Shaking Up Marketing Department
    [Packaged Goods] It has just hired three new global marketing executives to help new CMO Tony Palmer catch up to other packaged-goods giants with online product launches, in-home marketing resear ...
  • Cosmetically, It's Allergan's Botox By A Long Shot
    [Pharmaceuticals] Injections of Botox were the single most popular non-invasive cosmetic procedure in 2006. Allergan, which broke its first ad campaign for Juvederm Ultra and Ultra Plus, is enjoying t ...
  • Avon Signs Jennifer Hudson To Imari Fragrance Deal
    [Beauty] The "Idol" loser and Academy Award winner is a good fit for a company that's targeting consumers who are young, hard-working and trying to achieve a goal. Avon p ...
  • Estee Lauder Looks To Editors For Input On Promotions
    [Beauty] The company is trying to get the low-down from those who would promote its products in magazines to give it some insight into ways it can beef up t ...
  • Coty, Lord & Taylor Test Merchandising Format
    [Beauty] Besides combining the perfumer's collection, the retail kiosk will provide the company with better branding opportunities. ...
  • P&G In Deal To Market Items Like Anti-Cellulite Device
    [Packaged Goods] The firm seems to be headed toward helping an Israeli company conduct research and consumer testing on prototypes. One analyst says this could be the best thing sin ...
  • P&G Gussies Up Its Line Extensions
    [Packaged Goods] The packaged goods giant plans to introduce versions of its current lineup, using Gillette's marketing road map to launch higher-priced, publicity-worthy products in a trading-up strategy. ...
  • Clinique Launching Moisturizers With Antioxidants
    [Beauty] Marketing support, done in-house, will include sampling as well as print in beauty and fashion magazines, online and out-of-home ads. ...
  • Weight Watchers To Offer Program Tailored For Men
    [Health] The diet company plans to up its ad spend this year, breaking a first offline campaign for its Web site as well as a new national campaign for t ...
  • Deal Moves P&G Into Health And Wellness
    [Health Care] Procter & Gamble's investment in a Boca, Raton-Fla.-based preventative care medical chain marks a new kind of relationship for the packaged-goods giant and health care. ...
  • Avon Plans Co-Branded Color Cosmetics
    [Beauty] The direct selling company is upping its marketing budget to move product as it seeks a perch on a higher-prestige shelf. ...
  • Alberto-Culver Ties Hair Relaxer To Self-Esteem
    [HBA] Add Alberto-Culver to the list of companies using girls' self-esteem as a marketing hook. It's the centerpiece for a campaign targeting white mothers struggling with the hair of the ...
  • Spritz It Like Beckham: Coty Launches Instinct
    [HBA] A year after its debut in Europe, British soccer star/pop culture icon David Beckham is rolling out his men's fragrance Instinct in the U.S. in a deal with Cot ...
  • Nader's Public Citizen Taps YouTube For Lobbying Effort
    Watchdog consumer advocacy group Public Citizen is using YouTube for the first time to spread its concerns about some new brands of birth control pills. Dr. Sidney Wolfe, director ...
  • Big Pharma's Big Headache Finds YouTube
    [Pharmaceuticals] Watchdog consumer group Public Citizen and its PR master Dr. Sidney Wolfe, are using YouTube for the first time to spread concerns about the newest generation of birth contr ...
  • Derek Jeter Fragrance A Hit For Avon
    [Beauty] One of Avon's biggest successes is the new men's fragrance, Derek Jeter Driven, the direct seller's first foray into licensed fragrances. ...
  • Knockoff Goods Market Estimated at $600 Billion
    [Apparel] Awareness is growing about an issue of great importance to the fashion industry--the growth in counterfeit and pirated goods, estimated at $600 billion a year. ...
  • Cover Girl Seeks Real Women Of Color
    [Beauty] Cover Girl may be the next Dove -- at least in how it uses real women in ads. The P&G cosmetic brand held an open casting call for "rea ...
  • L'Oreal Partners With Armani On Skin Care
    [Beauty] Italian designer Giorgio Armani is stepping into skin care with a new line made from volcanic rock. Retailing at $350 for a 1.75-oz. jar, it will be one ...
  • Body Shop Teams With MTV For AIDS
    [HBA] The Body Shop is partnering with MTV on a "Spray to Change Attitude" campaign that includes a new fragrance to raise money to help fight the spread of HIV/A ...
  • Allergan Set To Make Juvederm A Name
    [Pharmaceuticals] Allergan, which has turned Botox into a household name, is poised to launch new ads to market Juvederm, its other injectable wrinkle reducer. ...
  • FDA Proposal Could Ease Drug Marketers' Pain
    [Pharmaceuticals] Drug marketers could see a welcome end to warning letters, forced ad revamps and yanked campaigns if Congress approves an FDA proposal that would result in speedier pre-review ...
  • Wal-Mart Puts New Face On Cosmetics Department
    [Retail] Wal-Mart is testing a revamped cosmetics department in a new neighborhood-format store in Tulsa, Okla. that opened this week. ...