12 results
  • Has The Virtual Office Finally Come Of Age?
    It's not a new concept and probably more than one agency has experimented with remote models over the years. But advanced technology, and the pandemic will likely make the virtu ...
  • Why Industry Awards Matter
    The validity of award programs has come into question for as long as I can remember. Are they truly meaningful? On many levels the answer is yes. ...
  • Why Media Agencies Must Revive The Account Management Function
    With the complexity of client/agency relationships today, media agencies need to bring the account management function back to the forefront. A great account person provides leadership and inspiration and ac ...
  • Streaming TV And The Critical Importance Of Branding
    All these streaming services will need to stock their digital shelves with existing television and film titles and spend heavily to market their new content to break through the immen ...
  • The Return Of The Full-Service Agency Model
    There has been a lot of discussion about "rebundling" or reversing the now prevalent agency model of separate agencies for creative and media. ...
  • Just How Many Brands Have Become Better Corporate Citizens?
    Brands have always recognized that they need to become better corporate citizens but has this become a widespread practice? More consumers today are taking a brand's mission and activism in ...
  • Programmatic Buying: Embrace The Science But Don't Lose The Art
    How do we, as agencies, protect the responsibility of managing programmatic solutions for the brands we manage? As we evolve to a world of automation, will marketers cut us o ...
  • Look To The Stars To Better Navigate Television
    Viewers have more TV choices than ever before - not just what to watch but where and when to watch it. Viewers are no longer just the sun at t ...
  • Influennials - The Secret To Marketing To Millennials And Beyond
    While marketers have seemingly figured out the approach to reaching Millennials, a new generation is fast approaching. Born between 1997 and 2011, Gen Z is quickly coming of age. The ...
  • Content Is King, Context Is Kingmaker
    Context-driven advertising is the vital key in connecting the consumer emotionally to your brand's message, engaging them and reducing their aversion to your message. The end of irrelevant ads ...
  • How The West Continues To Win
    When it comes to living and working in an environment where digital media, creativity, global communications, the entertainment industry and advertising converge, it's hard to beat Los Angeles. ...
  • The Road To Ignition
    It is no coincidence that media agencies have been redefining their buying departments. Many have adopted "activation" or "investment" as a way to modernize their practice. So why is ...