4 results
  • New Tech Ushers In New Age Of Publisher Yield
    While publishers have benefited from the ability to easily sell through new channels and finely target their audiences, they have also borne the brunt of user frustration as a result ...
  • How To Choose A Real-Time-Bidding Solution
    A few years ago, only the most sophisticated companies in the industry even knew what real-time bidding was. Now, there are demand-side platforms that cater specifically to mom and pop ...
  • Programmatic Premium: It's Already Here (Kind Of)
    It's the year of premium mobile, social, video cross-platform RTB! Oh, also: big data. With all the predictions for 2013 flying around, it can be easy to forget what we've ...
  • RTB Is Growing Up
    It was recently reported by Parks Associates that real-time bidding (RTB) accounts for 12% of total digital display advertising. While 12% may seem like a small percentage when you consider ...