14 results
  • Building Relationships With Millennials, One Life Stage At A Time
    Depending on who you're talking to, the mere mention of "millennials" will inspire a cringe or an eye-roll. The so-called "me" generation, which lives in the age of "participation trophies ...
  • Super Bowl Advertising: ROI Friend Or Foe?
    Ah, the Super Bowl-the annual arranged marriage between sports' most-viewed event and TV's single-most expensive ad slot. While brands are guaranteed an audience at least 10 times larger than a ...
  • 3 Things 2016 Taught Us About Millennials' Relationship With Media
    As the dawn of a new year is once again upon us, it is abundantly clear that the majority of people are ready for 2016 to end. It was ...
  • Can Earned Media Predict The Millennial Vote?
    There are many aspects of the 2016 election cycle that make it one for the books. Candidates' personalities and personal lives aside, digital, social and TV are once again playi ...
  • Forever Yours: Building CPG Brand Loyalty Through Personalized Video
    The digital experience has improved leaps and bounds over the past decade, especially when it comes to being able to easily locate video content that matters to us. And whi ...
  • 4 Ways to Get Shoppers to Actually Shop Your Holiday Video Ads
    A jar of spaghetti sauce or a bag of chips might not be the ideal Christmas gift, but CPG brands have a major opportunity to shine during the holidays. It ...
  • 3 Things CPG Brands Must Know About Cross Device Campaigns
    CPG brands are famous for the "blanket everything" approach to advertising and marketing. When a new campaign launches, you know it. There's not a taxi, billboard, TV screen, mobile devic ...
  • It's All Geek To Me
    Why brands and agencies are misaligned on marketing lingo and how to resolve it. ...
  • 'Me'-Centric Video Strategies For The 'Me' Generation
    While the debate rages on about what exactly drives Millennials' infamous "me, me, me!" reputation, it's still necessary for brands to acknowledge this attribute. Regardless of the why, we kn ...
  • CPG Brands And The Fight Against Fragmentation
    Once upon a time, digital was viewed a complement to TV, but today the amount of time people spend online is beginning to mirror the amount of TV viewing t ...
  • The Best Damn Cross-Device Strategy. Period
    As we all know, there is severe consumer fragmentation going on right now across media. Audiences are viewing content on multiple devices, while demanding consistent experiences on each. In shor ...
  • 3 Ways Brands Are Using Mobile To Power Donations And Fundraising
    In the past, charitable giving meant researching a cause, finding a worthy charity, and then writing and mailing a check. Door to door, galas and even 1-800 numbers enjoyed (a ...
  • 4 New Ways Travel Brands Can Use Mobile To Reach On-the-Go Consumers
    The mobile revolution is catching fire with nearly every industry. However, it's likely the most fitting for the travel sector. After all, travelers are quite literally, on-the-go, and mobile on ...
  • 4 Ways E-commerce Can Drive Conversions From Green Initiatives
    Going green, online-is it worth it? The short answer is yes. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, whi ...