4 results
  • The Right Prescription For PMP Pain
    The growth of private marketplace (PMP, aka programmatic direct) activity as a percentage of overall programmatic and digital spending is undeniable. eMarketer forecasts that programmatic direct activity will account for ...
  • Programmatic Field Of Dreams?
    With opening day just weeks away, I'm reminded of the classic 1989 film "Field of Dreams." The main character, Ray Kinsella (played by Kevin Costner), is inspired to build a ...
  • Heroes, Villains -- And Fake News
    Since the election, much has been written about fake news as a "new" phenomenon that may or may not have had an impact on the result. Of course, those of ...
  • ABC: Automate, But Coordinate
    With apologies to "Glengarry Glen Ross," and its ABC ("always be closing") philosophy, the rise of programmatic means that publishers need to adopt a more holistic approach across all of ...