41 results
  • The Scary Links Among AI, Data, Privacy -- And A $24M Fine
    The best kind of data to have is data about your audience of prospects - the more detailed and personal, the better. Marketers can use AI to analyze that data ...
  • Both Ends Of The Data+AI Spectrum
    In late March, when the so-called "scandal" broke about how Cambridge Analytica used Facebook data, there was a story in The Wall Street Journal about how crappy most companies' data ...
  • On The Cusp Of 1-to-1, Face-To-Face
    A story in The Wall Street Journal this week took my breath away. The implications of "Police Want to Send AI Into the Street"? Marketers will have the power to ...
  • Don't Underestimate AI Just Because It's Overhyped
    I've begun to get the sense that most marketers aren't yet taking AI seriously enough. Sure, it won't put you out of business next month. It won't make everything you ...
  • Don't Underestimate AI Just Because It's Overhyped
    I've begun to get the sense that most marketers aren't yet taking AI seriously enough. Sure, it won't put you out of business next month. It won't make everything you ...
  • AI: The Door-To-Door Salesman Of The Future
    Once upon a time, expensive, high-value products like Electrolux vacuums and the Encyclopedia Britannica were sold "door-to-door." In the near future, an AI brain will see you coming, scan your ...
  • Odds Are, You're An AI Laggard -- Already Too Far Behind
    Recent research, "Reshaping Business with Artificial Intelligence," produced by MIT Sloan Management Review and The Boston Consulting Group, reveals stark differences between companies that are leading the charge to adopt ...
  • The Scary Links Among AI, Data, Privacy -- And A $24M Fine
    In other contexts, I write a lot about cybersecurity. So, when I saw the acronym "GDPR" in one of Kantar Millward Brown's 2018 predictions, very near this sentence: "The question ...
  • Prepare Today For AI Tomorrow
    "Be prepared" is more than just the Boy Scout's solemn creed, or a fun-but-obscure song by Tom Lehrer, the great singer-songwriter-satirist and retired Harvard math professor. It's what marketers should ...
  • Odds Are, You're An AI Laggard -- Already Too Far Behind
    Very important artificial intelligence research was presented last week at the Oaklins Desilva+Phillips 2017 Dealmakers AI Summit, an elite invitation-only event in Manhattan to which a friend wrangled plebeian me ...
  • Watson Says I'm 'Shrewd, Somewhat Critical And Very Particular'
    If you believe the world's foremost (publicly available) artificial intelligence, I am much more intellectually curious, emotionally aware, sensitive to beauty and willing to try new things than just about ...
  • Once More With Feeling: Just Do AI!
    I've written a lot of columns exhorting marketers to jump into artificial intelligence and learn it like their lives depend on it. Make that "livelihoods." You see, I know something ...
  • AI, Big Data And Ethics
    I have a confession: AI ethics makes my brain hurt. The issues and questions are that big. Never mind corporate behavior; people, governments, policies and global geopolitics will all evolve ...
  • To Be, Or Not To Be? How Will AI Answer THE Question?
    When you follow artificial intelligence, you're constantly reading about how this company or that one is developing systems that learn the way people learn, or that mimic the way the ...
  • Prepare Today For AI Tomorrow
    "Be prepared" is more than just the Boy Scout's solemn creed, or a fun-but-obscure song by Tom Lehrer, the great singer-songwriter-satirist and retired Harvard math professor. It's what marketers should ...
  • Top 4 Marketing AI Startups
    Here are the top four advertising/marketing AI tech startups, according to CB Insights and Fortune magazine. ...
  • 5 Marketing Deals Among Second-Quarter AI Acquisitions
    Acquisitions targeting artificial intelligence technologies continued to accelerate in the second quarter, at least in number. They fell in value (below $1 billion, in all) because deals like Intel's $15.3 ...
  • AI Age Career Advice: Behavioral Science!
    If a career in plastics (according to "The Graduate") was a virtual guarantee of success in the 1960s or 1970s, what is the equivalent for the age of artificial intelligence ...
  • Watson Says I'm 'Shrewd, Somewhat Critical And Very Particular'
    If you believe the world's foremost (publicly available) artificial intelligence, I am much more intellectually curious, emotionally aware, sensitive to beauty and willing to try new things than just about ...
  • I Informed You Thusly: Apple Accelerates AI For Marketers
    Analysts are still unpacking last weekend's Apple developer conference announcements, but here's the bottom line: The dramatic impact of artificial intelligence that I've been exhorting marketers to recognize and align ...
  • Will You Let An AI 'Toddler' Be Your Brand Ambassador?
    Being a fast-follower may not work when it comes to artificial intelligence. That's a potentially huge problem for the vast majority of companies - the mainstream of American and global ...
  • Artificial Intelligence M&A Slows In April
    Unlike March, April had no $15 billion deals for artificial intelligence technology. What's more, not one April AI deal included an announced value. But the number of deals AI picked ...
  • Can A Modern Brand Dance Like No One's Watching?
    For the latest/greatest marketing technology -- and, more to the point, still-emerging machine-learning capabilities -- to really create awesome value, marketers must connect it to brands' emotional roots. Only by ...
  • Can A Modern Brand Trust 'Artificial' Intuition?
    Artificial intelligence offers endless possibilities for marketers - and everyone else, for that matter. It can predict disease from patient records far better and faster than any human method, and ...
  • AI Aids Medical Tricorder's Arrival -- 250 Years Early
    I can't decide which aspect of this story astounds me more - the fact that a consumer medical device with capabilities akin to Dr. McCoy's tricorder has been successfully prototyped, ...
  • Top 4 Marketing AI Startups
    Here are the top four advertising/marketing AI tech startups, as agreed on by CB Insights and Fortune magazine. ...
  • Blurred Boundaries: Where Might You End And Your AI Begin?
    This column is jumping the gun a bit, I admit it. But in the last two weeks people have started sending me links to stories about the crazy near future ...
  • The First AI Acquisition Over $1B -- WAY Over
    March was a milestone month for artificial intelligence M&A. There were a cool dozen deals in March 2017, roughly double last year's monthly average. But this month's big milestone was ...
  • Can A Modern Brand Dance Like No One's Watching?
    For the latest/greatest marketing technology -- and, more to the point, still-emerging machine-learning capabilities -- to really create awesome value, marketers must connect it to brands' emotional roots. Only by ...
  • Thinking WAY Beyond The Banner
    Of course, better brands already think carefully about their raison d'etre, their Purpose (with a capital P) and related core values, and they act mindfully to imbue that Purpose and ...