3 results
  • Who Owns the Consumer? The New Age of Pub-Marketer Data Partnerships
    As publishers and brands increasingly harness first-party data to reach more targeted, higher-performing audiences, we're entering a new era in data-driven partnerships: the age of direct sharing between brands a ...
  • Publishers, Place Your Bets: Yield Or Preference?
    The rise of header bidding has been championed by publishers as a way to increase control and grow revenue. Server-to-server solutions take the process a step further, promising reduced pa ...
  • Is The CMS The Next Monetization Battleground?
    As publishers seek out new revenue streams, from native advertising and paywalls to mobile apps, live video, and programmatic, first-party data has become increasingly important. Forrester predicted in its tre ...