4 results
  • Programmatic Consolidation Shouldn't Signal End Of Innovation
    Advertisers, agencies, entrepreneurs and investors -- everyone involved in the ad-technology space -- must understand that consolidation doesn't signal the end of programmatic innovation, nor the revolutionary spirit associated wi ...
  • What To Do When Programmatic Goes Wrong
    There are plenty of ways programmatic advertising can go wrong. Anyone with a few years' experience in this industry has likely seen this happen. While that's no reason to avo ...
  • Fighting Fake News Requires Multi-Pronged Programmatic Approach
    A recent study by BrightRoll found that 96% of advertisers are concerned about their ads appearing beside fake news when they buy media programmatically. Traditional media channels like cable ...
  • Is Programmatic Self-Serve REALLY Self Service?
    As digital ad buyers look for more control and transparency, we're seeing increasing demand for "self-service" models, where advertisers (or their agency) handle all programmatic ad buying in-house. With ma ...