3 results
  • Sponsorships Get Performance-Based Makeover
    For an industry that lives and dies on performance, live sports are late to the game for metrics that reflect the performance of brands' sponsorships. ...
  • Your Brand's In The Olympics ... Now What?
    Here are three questions this week's Olympics advertisers should be asking. ...
  • Is TV's Latest Cry For Help A Call for Attribution?
    TV, unlike digital, wasn't built with measurement in mind. Yet marketers have become accustomed to a granular level of knowledge about their audiences and are now demanding the same fr ...