2 results
  • For Gen Z Social Media Shopping Is the New UGC
    Without having to witness the training-wheel phase of brands on social media, Gen Z carries fewer pre-existing expectations around exactly what role brands should be playing in social. ...
  • Engaging Consumers In The Era Of The Eight-Second Attention Span
    That eight-second attention span we've heard so much about? Well, it might really be an eight-second filter. And research indicates that consumers who are more apt to filter are also ...