1,100 results
  • Rebuffering, Reliability Seen As Critical To OTT Video
    New research from Akamai, the cloud service provider and content delivery network, underscores the value of the technology powering new streaming video services. ...
  • TV's Make Or Break Year
    Some 70% of households use a streaming service, with virtual multichannel video providers among the fastest-growing options. Just about every big media company has some direct-to-consumer offering in the market ...
  • Streaming Users Beginning To Feel Video Subscription Fatigue
    Hub Entertainment Research found 24% of consumers say they already have too many streaming services, and don't intend to subscribe to new ones. ...
  • Extreme Reach Expands AdBridge Solution To Sell Side
    The ultimate goal is one supply chain connecting the buy side to the sell side, enabling content owners to access the content and deliver it to any endpoint. ...
  • Simulmedia Expands D2Cx Capabilities
    Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being removed, letting brands launch on TV with small budgets. ...
  • Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries
    Nielsen first began measuring YouTube via DAR in 2017, exclusively in the U.S., and has been expanding it ever since. ...
  • Netflix Price Hikes Hit U.K.
    The company announced price increases in January, starting with the U.S. and Canada, with other countries that use the U.S. dollar following. ...
  • Pixability Taps Chris Woods As CRO
    While Pixability is best known for its expertise on YouTube, the company is in the midst of expanding its reach to other platforms, which include Facebook, Instagram, and now ...
  • NBCUniversal Launches 'Shoppable' Ad Product At French Open
    For the launch weekend, the format will be tied to the match featuring tennis star Novak Djokovic, a Lacoste brand ambassador. During Djokovic's match's at the tournament, NBC Sports will ...
  • IAB's Matrix Seeks To Simplify Advanced TV Landscape
    Everyone in the connected TV ecosystem, on the buy-side and sell-side, needs to be together to maximize the technology's benefits. ...
  • ATTN: Taps Hadgis As Chief Business Officer
    The company also says that Taryn Crouthers, who is currently head of brand partnerships, will become COO. ...
  • ESPN+ Secures Copa America Soccer Rights
    Copa America features the 10 South American national soccer teams, with two other national teams invited to participate. This year, the two teams are Japan and Qatar. ...
  • DAZN Taps Robert Stecklow To Lead North American Marketing
    Stecklow says his team is preparing to flood the zone ahead of "key moments," like major boxing matches, while also figuring out ways to expand the brand's reach. ...
  • NBC News Launches 'NBC News Now' Streaming Service
    The service will feature content that is distinct from NBC News TV broadcasts and the company's cable channels, MSNBC and CNBC. NBC News correspondents and reporters will host the programming ...
  • 'Fortnite' Studio Taps OverWatch League Boss To Lead Esports Efforts
    The company has hired Nate Nanzer, GM of the Overwatch League, to lead its esports efforts, which will include professionalizing and building out an esports community around "Fortnite." ...
  • Sports Streaming's Big Gamble
    New entrants and legacy TV players are betting on a live streaming video future where sports fans watch games on connected TV sets and open their phones. ...
  • Tremor Video DSP Adds Inventory From Outstream Video, DOOH
    The company is betting these new formats, alongside existing inventory, will enhance consumer engagement and make it easier for marketers to reach more consumers through one DSP. ...
  • T-Mobile Raises Prices To Accommodate Netflix Price Hike
    Users can avoid the increase by turning off Netflix On Us or switching to the T-Mobile Magenta plan, which will still include Netflix Basic. ...
  • FuboTV, FanDuel Ink Partnership Deal
    The deal, the first of its kind between a sports gaming company and a third-party OTT service, also includes a media buy that will make FanDuel the exclusive advertiser on ...
  • YouTube Tweaks Subscriber Count Displays
    YouTube will stop showing up-to-the-minute subscriber tallies and shift to an abbreviated format. A channel would not see its subscriber count rise until it passed the next milestone. ...
  • Comcast Technology Solutions Rolls Out Global Ad Management Offering
    The new product is designed to be fully integrated, encompassing creative, media buying, delivery, traffic and reporting. It integrates talent right management, and will allow for the international delivery of ...
  • YouTube's Fastest-Growing Platform Is TV Sets
    Usage grew 272% between 2016-2018, per Collab. According YouTube data, its viewership on TV sets now tops 250 million hours per day. ...
  • Roku Launches 'Activation Insights' OTT Ad Product
    Roku is expanding its suite of OTT advertising tools. The latest tracks and targets audiences that have shifted their viewing from linear TV to streaming video. ...
  • VidCon Enters Original Content Business
    Stacey Kelly has been named content director, where she will develop new original content for the Viacom-owned company. ...
  • Tubi Expands Ad Sales Team
    The company has hired Peter Graseck to serve as vice president, East Coast ad sales. ...
  • ESPN To Use Rights Negotiations To Stack ESPN+
    New ESPN deals will include both linear components and ESPN+ components. In addition, ESPN+ could serve as a place to do alternative broadcasts of live games. ...
  • Streaming Video Invades The TV Upfront
    Consumers are embracing streaming video, and this year's upfront presentations set the table for the big companies hosting the events to lean into streaming in the coming years. ...
  • Pluto Adds The Young Turks Channel Ahead Of 2020
    The new deal gives TYT a 24/7 channel that will include live programming and on-demand programming. ...
  • YouTube Ads Are Getting Longer
    From 2018-'19, the percentage of six-second ads on YouTube declined by 20% YOY to 16.5% of all ads. By comparison, the number of 30-second ads rose by 19% YOY to ...
  • Controlling Hulu, Disney Plots A Synergized Path Forward
    Disney will benefit from the direct customer relationship, as well as synergies with existing businesses. Disney will also bundle Disney+, Hulu and ESPN+ together, potentially offering all three at a ...