24 results
  • 'Do You Want Fries With That?' -- The Power Of Context
    What makes an email successful? Delivering the right message to the right person at the right time on the right device. As a communicator, I like to think of the ...
  • 'Do You Want Fries With That?' -- The Power Of Context
    What makes an email successful? Delivering the right message to the right person at the right time on the right device. As a communicator, I like to think of the ...
  • A Copywriter's Tips: How To Write Lean Email Copy
    Studies show you have about two seconds to capture attention in the crowded inbox. Once an email is opened, you have five to 20 seconds to attract interest, communicate yo ...
  • Got Content? Get It To Your Prospects With Email
    Content marketing is the new black dress -- a versatile strategy that makes your company stand out in your industry. Companies today are producing more and more valuable content ...
  • Take A Creative Leap On Holidays
    Holidays provide wonderful opportunities for email creative teams to break away from the routine and turn their imagination to witty tie-ins. Two factors are essential for holiday email success: t ...
  • The Obligatory Post About Email Resolutions For The New Year
    It may be late January already, but any steps you take to improve your email program are always timely and will pay off throughout the coming year. In considering ...
  • So You Want To Be The Next Email Star
    Email writers who aspire to excellence can learn a lot from watching "The Next Food Network Star." Just like us, week by week, the culinary contenders are vexed and hex ...
  • Injecting Personality Into Form Language
    Is there a better way to get people to sign up for your emails than using a form that looks like it was created by the Census Bureau? And ...
  • More On Globalizing Your Message
    In my last article I discussed some of the technical and cultural considerations involved in globalizing and localizing email and other forms of e-marketing. The subject resonated with Email Insid ...
  • Don't Say Hi! And Other Lessons In Global Marketing
    I learned a new word today: transcreation. Transcreation is the art of translating and adapting your email and other marketing assets for use in other countries and regions. Any educate ...
  • Email Is The Condensed Soup Of Marketing
    How much time do people spend reading an email? Not much. They spend a second or two deciding whether to keep or delete an email, and usually just a f ...
  • Ways To Increase Conversions From Seniors
    A study by Focalyst shows that seniors (62+) using the Internet today have higher purchase intents than younger segments do, in major categories such as travel, CPG, entertainment and pharmaceutical ...
  • Do Your Emails Reflect The Emotions That Define The Holidays?
    Here come the holidays -- a great opportunity to try an emotional approach with your emails. At no other time of year do we have an important marketing season th ...
  • Short Or Long Copy In Newsletters: What's The Smart Choice?
    Recently I read a quote from an email expert who flatly stated, "the purpose of email is to get people to click on links." Really? This point of view assum ...
  • If The Jetsons Had Email, What Would It Look Like?
    Imagine you are George or Jane Jetson, living in a skypad some time in the far future. There you are, laboriously pressing buttons to run the factory or do t ...
  • 140 Characters In Search Of Your Email Content
    It's not a Pirandello play -- but Twitter, with its 140-character tweets, could be the latest play for maximizing the impact of your email program. And not only Twitter, b ...
  • What Makes Email So Sexy?
    Beauty, the proverb tells us, is in the eye of the beholder. As someone who loves the flexibility, variety, potential, and business benefits of email, I am grieved at t ...
  • ECRM Practices Of Top Nonprofits: Retailers Can Learn A Lot
    If retailers are feeling the pinch these days, imagine how much harder that pinch feels to charities. It can be argued that people need to continue buying goods even ...
  • Sense And Sensibility In Email
    Amid the millions of marketing emails that are launched every day, it isn't hard to find some lead balloons. Sometimes even top marketers are guilty of approaches that mislead, de ...
  • '25 Random Things' Is No Way To Write A Newsletter
    Email newsletters can be a powerful tool for marketers, supporting customer relationships, boosting loyalty, and driving engagement. What a shame, then, to waste the space with content that hasn't be ...
  • Communicating For Both Sides Of The Brain
    Most email marketers have their customers segmented by various categories of behavior and personal characteristics, from age and gender to region and income. However, there is one attribute all peop ...
  • Helping A Small Nonprofit To Use Email
    There must be thousands of small, local nonprofit organizations that haven't yet embraced the benefits of email. The primary reason is probably a lack of understanding of the key ro ...
  • 9 Ways To Love Your Email Subscribers
    When customers or supporters subscribe to your email program, they are entering what they trust will be a mutually beneficial relationship. They are not sharing their personal information with y ...
  • When To Write Long Emails
    Long copy has been the stock-in-trade of advertising writers since Gutenberg first made type move. Yet email marketing tends to be focused on the top 300 pixels, giving little pl ...