3 results
  • Will New Compensation Models Improve Ad Quality?
    The jury is out on whether ads.txt will become the bedrock of digital ad fraud mitigation. But a separate industry trend is gaining momentum - and it could aid in ...
  • Unified Auction: Can Publishers Be In Control Without It?
    Publishers are now poised to push forward by presenting unified auctions - 100% transparent and pure competitions cohering direct sales and deals, RTB and header bidding - to ensure the ...
  • Publishers' Path Leads To Private Garden
    With the emergence of credible, open and data-protective tech platforms in 2018, publishers can now wean themselves off their disproportionate reliances on walled gardens and, in effect, nurture their own ...