629 results
  • Viewing Preferences Vary Between Cord-Cutters, Cord-Nevers
    Newsflash: "Cord-cutters" and "cord-nevers" have different tastes. A study from GfK MRI indicates key differences in viewing habits of those who have ditched their pay-TV service, and those who have ...
  • Marketers Set Sights On Programmatic TV Ads
    Advertisers are ready for programmatic buying to come to the TV ad sector in a big way. That's the finding of a new report from ad software provider Videology studying ...
  • Netflix Dominates, But Competitors Also Gain Strength
    Netflix may be the leader of the over-the-top (OTT) business, but the medium itself is now becoming more powerful than its dominant player. To be sure, Netflix still holds a ...
  • Streamers Like Free Services, Binge-Watching, Internet Bundles
    There's no such thing as a free lunch -- but when something is free, consumers often want it. Case in point: Even though consumers are increasingly subscribing to paid streaming ...
  • Pay TV Customers Say They're Less Satisfied
    More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional TV service. These are among the ...
  • Mobile More Than Half Of Video Views
    Mobile video now comprises the majority of video views. About 54% of video views worldwide originate on mobile devices, according to Ooyala's Global Video Index for the fourth quarter of ...
  • Younger Viewers Less Likely To Skip Ads, But Still Tune Out
    Despite the conventional wisdom, Millennials are actually less likely to skip TV ads. That's the finding of a new report from Nielsen, detailing video viewing behavior of the younger generation ...
  • Mobile, Desktop Even In Race For Video Eyeballs
    Mobile phones and desktops are neck-and-neck when it comes to video viewing. More than half, or about 57%, of consumers around the world watch videos on their mobile phones every ...
  • Mobile-Only Internet Use Grows
    The desktop-only world is shrinking. Smartphones are taking over. And that means marketers and advertisers will need to keep building for increasingly mobile-centric video users. ...
  • Business-Related Videos Thrive In Desktop & Work Environment
    While the rise in online video consumption of news, sports and TV shows has garnered most of the attention lately, brands and businesses are also reaping the benefits of online ...
  • Mobile Phones Are Video Delivery Devices
    Mobile video traffic is on pace to grow nine times in volume over the next five years. That's the word from Cisco in its newest Mobile Visual Networking Index, which ...
  • Smart TVs Command Majority
    Connected TVs have reached a large majority of U.S. Internet homes, according to a new report from The Diffusion Group. ...
  • 30% Of Millennials Have Snipped The Cord
    Millennials comprise the largest portion of cord-cutters. Stop the presses. Okay, fine. It's not rocket science to discover the proclivity of today's youth to consume video in an over-the-top fashion. ...
  • Live Video Streaming A Wild Card for Growth
    Remember when tuning in live to an online program meant the video buffered? It stopped, it stuttered, and it lagged. While those bumps may still line the viewing road, watching ...
  • Mobile Views, Cord-Cutting Plans Signal Big Shifts
    The anytime/anywhere video consumption behavior of Millennials is driving the changing landscape of media. Over-the-top viewing has become mainstream, along with mobile device watching, according to a new report from ...
  • Nearly Half Of High-Speed Homes Have Multiple OTT Services
    The new year brings a new appetite for video services. According to a just-released report from market research firm Parks Associates,the demand for over-the-top services continues to expand. ...
  • Content Is Still King
    As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. That's the conclusion of a report ...
  • News Cycle Sent Video Views, Ads Flying High
    In 2016, online video was driven by news, news, and more news. With a presidential election as well as the Olympics fueling demand, consumers gobbled up online video, according to ...
  • Online Video Habits Vary By Gender, Age
    More than three-quarters of consumers watch online video weekly, with a little more than half of consumers tuning in more than two hours every week. Habits beyond that vary widely ...
  • Mobile Now Majority For Video Viewing
    The mobile phone as a viewing device is growing by leaps, bounds and tall buildings too, according to new data from Ooyala shared in its just-released Global Video Index rep ...
  • Number of SVOD Subscriptions To Outpace Homes
    The reach of SVOD should easily crest the 100 million home mark this year in North America, according to new figures from Digital TV Research. The firm predicts the number ...
  • OTT Boxes Live Peacefully With MVPD
    Over-the-top services can play nicely in the pay-TV services sandbox. That's the finding in a new GfK report on the use of digital media players like Apple TV, Chromecast and ...
  • Social Video Drives Sales
    With social media and Facebook under the microscope for its role in the news lately, an interesting new report reveals the depth of the impact of social video on bra ...
  • Pay-TV Customers Poised to Snip, Mobile Viewing Up
    Cord-cutting and cord-shaving could become the norm for a little less than half of pay-TV customers next year. That's a bold estimate, but given the growth in streaming services, it's ...
  • OTT Growth Spreads Across Services
    The big three streaming services continue to dominate the over-the-top market, but a host of mid-size and smaller players are gaining traction. Netflix, Amazon Prime and Hulu are the most ...
  • Content Is Still King
    As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. That's the conclusion of a report ...
  • Kids Drive Parents' Use Of More Streaming Services
    The number of homes with more than one streaming service is rising. About 16% of U.S. viewing homes subscribe to multiple SVOD services, and that's up from 10% three years ...
  • Short-Form Videos Remain Popular
    While consumers are increasingly devouring TV shows and movies online and via over-the-top options, they're also still gobbling up snack-size programming. Indeed, short-form videos are raking in the viewers, according ...
  • Mobile Video Ad Views Skyrocket -- Brands Can Leverage
    Consumers are picking up their phones, well, all the time. Often, we watch videos of all variety on them, and we do it quite frequently. The year-over-year uptick in mobile ...
  • Streamers Are Satisfied
    If you haven't tried multichannel pay TV, you might never miss it. So-called cord-nevers, especially those between the age of 20 to 35 who have never had a legacy pay-TV ...