633 results
  • Use Of Mid-Roll Ads Rises
    Quick. Name one of the fastest-growing video ad units this year. You guessed mid-roll, right? Or maybe not. But this video workhorse ad unit is indeed growing at a quick ...
  • OTT Subs Rise, TV Everywhere Awareness Creeps Up
    The number of over-the-top subscriptions has ramped up by 12% over the last two years. That's the finding of a new research study from Parks Associates reporting that consumer adoption ...
  • Mobile Video Ads Boost Brand Awareness
    Advertising on mobile phone screens is growing by leaps and bounds, and marketers are eager for insight into what drives consumers in this burgeoning ad medium. While it is still ...
  • Users With Both OTT & Cable Are Happiest With Streaming
    Consumers like their streaming video services more than their cable services, according to a new study. But how long will the honeymoon last? Maybe only until they give up their ...
  • Cord-Cutting Steady, Connected TV Apps On Rise
    By most accounts, cord-cutting continued at the usual pace at pay-TV providers in the second quarter, but it didn't speed up. That's the conclusion of Wall Street firm MoffetNathanson. The ...
  • Big Jump In Connected TV Use
    Connected TV use has nearly doubled in the last year for the 18- to 49-year-old demo, according to a new report from Pivotal Researchreleased this week. The firm found that ...
  • Digital Video Spreads Deeper Worldwide, Driven by Mobile
    About two-thirds of Internet users around the world tune into either short-form or long-form video-on-demand on a regular basis. That's the finding of a new report from eMarketer, taking the ...
  • Rise Of Ad Blocking May Boost Branded Content Use
    Many marketers have long held the assumption that branded content performs better than standard ad units. A just-released study from Nielsen bolsters this belief in the video arena. The research ...
  • SVOD Usage High, With Amazon Prime Users Tuning In
    About two-thirds of adults use a subscription VOD service, and nearly half use that service as much as or more than their pay-TV service. That's the finding of a recent ...
  • Digital Publishers' Enthusiasm Grows For Video Ads On Facebook
    Video advertising on Facebook is on a fast track for growth. According to a new report from ad software firm Mixpo, the use of video campaigns, from paid ads to ...
  • Programmatic TV Market To Double
    The programmatic video market continues to grow at a rapid pace. The latest estimate pegs programmatic TV spend to more than double over the next few years, according to a ...
  • More Americans Have Connected TVs, But Mobile Often First Video Choice
    More Americans are using connected TVs now than a year ago. About 74% of online Americans use some form of Internet-connected TV set, and that's a big jump from 59% ...
  • Digital Video Ad Spend Still Growing, But Will Level Out
    Digital video advertising remains on a fast track for growth, but its trajectory is slowing. That's not a surprise, per se, given how quickly this segment rose over the last ...
  • Video Poised To Command 80% Of Traffic
    In the next five years, video will stretch the limits of the Internet. Already a major traffic hog, Internet video will continue to dominate, accounting for 79% of global Web ...
  • Cost, Not Original Programming, Matters Most To SVOD Subcribers
    There's no bottomless appetite for streaming video services after all. While most of the research on the over-the-top and SVOD markets lately has pointed to robust growth, as well as ...
  • Mobile Drives Ad Spend & Content Creation, But Hurdles Remain
    While ad spending on digital video will continue to rise in the next few years, much of its growth will be fueled by mobile as well as by social media ...
  • Social Video Ad Spend Rises
    Even though Facebook video ads play automatically, marketers still plan to increase their spend on the social media giant in this arena. Many also plan to invest more dollars in ...
  • SVOD Penetration Grows
    Consumers are voting with their wallets in favor of subscription video services. Driven by the strength and near-ubiquity of Neflix, subscription VOD services have become more popular than ad-supported online ...
  • Pay TV Downgrades Linked To OTT
    Streaming video viewing and TV viewing go hand in hand -- except when they don't. While a number of studies have shown that streaming video viewers are avid TV watchers ...
  • Broadcast Content Key To OTT Provider Success
    TV viewers are fond of streaming, and streamers like to watch TV. Ergo, the offering of broadcast programs can bolster the success of a streaming service. The percent of TV ...
  • OTT Churn Still High
    While the over-the-top industry has enjoyed tremendous growth lately, a new report shows consumers are also regularly canceling such services. Consider this: By the end of 2015, it was reported ...
  • Majority Of Digital Video Ad Spend To Come From Programmatic
    Programmatic advertising is on track for another year of robust growth in 2016, driven in part by strides in video ad buying in this fashion. In its latest report on ...
  • Millennials Love Their Phone Like A TV
    If it seems as if watching video on cell phones is becoming a ubiquitous pastime, that's because it is. About 81% of Americans who use smartphones are now streaming video ...
  • VOD Market Worldwide Rises
    Convenience drives revenue, as the video-on-demand market is proving. Driven by viewers' desire to watch when they want, the VOD market is growing at a rapid clip and generated $49 ...
  • Millennials Love Their Phone Like A TV
    If it seems as if watching video on cell phones is becoming a ubiquitous pastime, that's because it is. About 81% of Americans who use smartphones are now streaming video ...
  • Nearly Half of Video Views Are Mobile
    Video viewing on mobile phones continues to enjoy robust growth. Underscoring the key role that such digital devices play in consumers' lives is this new statistic: 46% of all video ...
  • Connected TVs In More Than Half Of U.S. Homes
    The rise in over-the-top viewing services has driven connected TV penetration to a majority. More than 52% of broadband homes now have at least one TV connected to the Web, ...
  • SVODs Now In Majority Of Homes
    SVOD now has a majority. Streaming and video-on-demand usage has been growing quickly in the last year, and fresh analysis finds that the penetration of SVOD services has hit more ...
  • Online-Only Video Daily To-Do For Teens+
    Online video viewing has become a daily practice for teenagers and young adults. According to fresh research from Hub Entertainment Research, 53% of 16- to 24-year-olds with broadband access watch ...
  • Cross-Screen TV Data Use Grows In Video
    More marketers are harnessing cross-platform data in TV and video buys. Ad software provider Videology said the number of video campaigns in the United States that relied on an integration ...