633 results
  • Mobile Video Growth To Skyrocket
    Ready for the mobile gold rush? Of course you are. Though truth be told, the pending growth in mobile video may be more like an avalanche. Cisco's newest report predicts ...
  • Streaming Plays Nicely With Cable VOD, Netflix Is New Norm
    Streaming on-demand services now reach a majority of U.S homes. About 57% of U.S. households subscribe to over-the-top services from Netflix, Amazon Prime or Hulu, and nearly half of all ...
  • Facebook Video Huge Growth Area
    Facebook is bullish on the potential of video advertising, and its focus will likely drive even more brands into the video ad fray this year -- with good reason. The ...
  • Millennials Prefer TV Shows, But Like to Watch Online
    All digital video eyes are on Millennials. Their habits are closely observed since they're the demographic that will determine the future look, shape and feel of TV and video services. ...
  • Mobile Video & OTT To Dig Deeper Roots In 2016
    One of the takeaways for the ad business from the just-finished CES is that the mobile screen will continue to gain share in 2016. Already, consumers rely on their handhelds ...
  • Smart TV Most Popular Connected Device For Viewing
    Remember when on-demand video was a quaint little subset of the TV business? Or how about when it was a service provided only by cable or satellite operators? Nowadays "on-demand ...
  • Cord Habits Slated For More Change In 2016
    How big is the market for over-the-top services? A new study attempts to understand the potential reach of cord-changing and found that more than 70 million U.S. consumers are "considering ...
  • Consumers Looking To Cut Or Switch Pay-TV Providers
    Nearly 15% of consumers who have pay TV service are planning to make changes to their subscriptions in the next six months. That's according to the Quarterly Video Trends Report ...
  • Digital Video Continues Uprising
    Video viewing, consumption and ad spend all point north. Yes, that's a huge oversimplification -- intentionally so. But as the industry heads into the holidays, here are some key stats ...
  • Poor Video Playback Huge Turn-Off
    Buffering is still a big enemy of the growth of video. Many consumers have a low tolerance for anything less than a quick and clean playback experience, according to a ...
  • Video Marketing Ubiquitous For B2B Brands
    A full 96% of B2B organizations use video content marketing, according to an annual study fielded by the Web Video Marketing Council, Flimp Media and ReelSEO of 350 B2B compan ...
  • Netflix TV Viewing Doubles in Three Years
    Netflix lovers love their Netflix -- a lot. Not only is the service adding subscribers by leaps and bounds, but its users are gobbling up more programming than ever. A ...
  • Broadcast Viewing Strong Even Among Cord-Cutters & -Shavers
    In the ongoing saga of whether to shave, cut or extol the cord, new data reveals broadcast viewing is holding steady even as cords are shortened. ...
  • Videos Can Bolster Holiday Buying
    One in four shoppers say that online videos are a regular source they turn to for gift ideas, and 32% of online shoppers intend to use video more this holiday ...
  • Pay TV Dilemma: Cord-Snippers, -Shavers, -Nevers
    The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too. Similar findings from two research firms illuminate the changing nature ...
  • OTT Market Reaches 90% of Digital Video Viewers, Report Says
    The size of the streaming over-the-top video market in the United States should hit 181 million this year, according to eMarketer's first ever over-the-top video forecast. Sound huge? It is, ...
  • Most Consumers Satisfied Enough With Pay-TV Providers
    Most consumers don't have a huge interest in switching pay-TV providers -- and even though they're well aware of over-the-top options, those choices aren't luring them to make huge changes ...
  • Video Use Rises On All Devices
    Are video appetites bottomless? Some may say so. At the very least, appetites keep growing. Nielsen's just-released total audience report found that video use across computers, smartphones and tablets jumped ...
  • Brands Using Video Grow Revenue Faster, Study Says
    Brands that use video for marketing are growing their revenue 49% faster than brands that aren't. Specifically, companies that relied on video in at least one marketing channel saw revenue ...
  • Best Practices for Video Across Platforms
    Let's say you're a brand. We don't have to convince you that you need a video strategy, right? You have one -- surely. And since you do, let's talk about ...
  • Half of Internet Homes Own Connected TV
    Over-the-top services are playing nicely with traditional TV. About 40% of Internet users have both pay TV and an over-the-top service, while 42% have pay TV only, and 11% have ...
  • Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators
    Broadband is a thriving business for cable operators. Top cablers added more than 500,000 new broadband customers in the second quarter, an increase that is likely due in part to ...
  • Shorter Isn't Always Better In Mobile Video Ads
    Mobile video viewing habits are shapeshifting daily, and so is consumer behavior with ads on these platforms. Advertisers are testing a range of formats, from short Vine-esque ads to longer-format ...
  • OTT Churn Rises As Consumers Switch And Sample
    Lest pay-TV providers start thinking that their hotshot over-the-top rivals have it all, consider this latest tidbit: OTT services are dealing with churn, too. Big-time. ...
  • OTT Revenue On Pace To Double In Four Years
    Show of hands: If you wanted to watch a James Bond marathon, would you turn to a Netflix-esque over-the-top service, or a traditional network running a marathon of the movies? ...
  • Mobile TV Watching Rises For Older Viewers
    That mobile video viewing is growing rapidly seems a given. But by how much is up for debate. Figures and reports can vary widely, and studies should always be taken ...
  • Smaller, Mobile Screens Dominate Video For Youth
    Not only are Millennials focusing their viewing time on digital devices, younger kids are concentrating on the even smaller screen. While media consumers watch more than eight hours of video ...
  • Netflix & Streaming Play Nice With Pay TV
    TV viewers are becoming streamers, but they aren't cutting the cord. So says two recent reports that shed insight into some of the consumer behavior trends most critical to media ...
  • SVOD Numbers Jump, Driven by Netflix And OTT
    Netflix is on a fast track for growth this year, and it's not the only over-the-top service adding heft. By the end of 2015, the number of subscription video-on-demand homes ...
  • ROI On Video Rises -- Targeting Aids Performance
    Agencies are enjoying the results they're getting with their online video ad spend, especially when it comes to targeted placements. Some agencies are making video the main focus of digital ...