633 results
  • Mobile Users Increase Movies And TV Viewing
    Ever look around at the gym to see what people are watching? How about the subway? Or maybe just the teens gathered together at the mall? Everyone's watching their phones. ...
  • Worldwide Over-The-Top Revenue Balloons
    Global over-the-top revenue is on a fast track for massive growth in the next five years. TV and video revenue from OTT services around the world will hit $51.1 billion ...
  • Marketers Move TV Money To Programmatic Video
    Many marketers are moving money from TV to programmatic video, according to a recently released study from ad tech firm Unruly. ...
  • Connected TVs Now In More Than Half Of U.S Homes
    Connected TVs are having their day in the sun. Or, more likely, their years in the sun. The newest evidence that smart TVs are here to stay comes from Leichtman ...
  • Consumers Share Log-Ins For OTT Services, Slice Into Revenue
    The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers' savvy in piggybacking onto their friends' and family's OTT subscriptions. More than ...
  • Video Ad Views See Strongest Growth Rate in Three Years
    Consumers are snipping the apron strings to the TV. That doesn't mean they're cutting the cable cord, per se. But it does mean that, with each passing quarter, TV viewers ...
  • Multichannel Video Providers See Uptick, Not Cord-Cutting
    Multichannel video providers can relax -- at least for this quarter. The top 10 multichannel video providers added 54,800 subscribers in the first quarter of this year, according to informitv ...
  • Give Smartphone Viewers Ad Choice, And They'll Engage
    Mobile viewers are busy, on the go, and often don't have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about ...
  • Long-Form Video Viewing Skyrockets On Bigger Mobile Screens
    Don't let anyone tell you otherwise. Size matters. Sure, the small screen is rising in general as a vehicle for video consumption. But when consumers have a bigger mobile screen, ...
  • TV Set Viewing Drops While Device Viewing Rises
    TV may not be going away, but the TV set itself is on the decline. Slowly but surely, TV viewing is rising on other devices and dipping on TV sets, ...
  • Mobile Video Viewing Varies Widely by Age -- Brands Must Target
    In the digital video business, it's somewhat of a given that smart marketers need to develop mobile video ad strategies as consumers shift to mobile consumption. However, brands would be ...
  • Connected-TV Growth On Rise, Fueled By Network Apps
    Consumer use of connected TVs is continuing to grow quickly. More than 22 million so-called smart TVs are now in broadband homes, a big jump from 13 million a year ...
  • VOD Hits 40% Of Homes
    Your kids don't watch TV the way you do. But then again, you probably don't watch TV the way you did a few years ago. Consumption habits are rapidly changing ...
  • Pay-TV Revenue On Downswing; OTT Rising Up
    The tide is turning. Once considered merely an "early adopter" offering, over-the-top services are poised to come into their own and earn some big bucks. Pay TV revenues peaked two ...
  • Sundays Drive Video Commerce, Videos Drive Sales
    Sunday is the best day of the week for consumers to watch videos about your product. So says the latest benchmark study from e-commerce technology company Invodo, analyzing the performance ...
  • The Rise Of The Solo TV: New Report On Mobile Video
    TV is becoming more personal. A new report from research firm TDG says that mobile video viewing is poised for big growth over the next ten years -- and as ...
  • Online Video Gobbles $ From TV
    Online video continues to win ad dollars with its promises of efficiency and targeting, and it is also nabbing money from a softening TV market. The newest media spend report ...
  • Video Metrics: Marketers Favor Views, Conversions, Brand Lift
    As the audience for digital video and the ads that come with it grows significantly year-over-year, marketers are becoming more sophisticated in the metrics they rely on to evaluate their ...
  • Video Ad Viewability Rises
    Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, bringing the topic to the forefront. ...
  • Mobile Video On Track For Three-Quarters of Traffic
    Mobile data traffic grew by 69% in 2014, and video accounts for most of that traffic. In fact, the amount of mobile video moving across networks surpassed 50% of mobile ...
  • Streaming Media Devices On Track For Big Growth
    Over-the-top viewing is poised to have a big year, thanks to fast growth in the streaming device market. The percentage of U.S. homes with connected devices that enable streaming of ...
  • Product Videos Boost Ecommerce Spend
    Memo to marketers: Put your brand video on the product's home page. That's the top-level finding from a study on the role video plays in driving e-commerce. The presence of ...
  • Facebook Video Viewing Nearly Doubles
    Embrace Facebook. Not only is it the hub of sharing for many branded videos, it's also thriving as a video showcase. Consumers are leading the charge as they view, share ...
  • Nearly 20% of Internet Users Share Video Ads Regularly
    As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That includes sharing of videos across the ...
  • Over-The-Top Video Poised to Soar
    Now the media industry has an even bigger reason to fret about cord-cutting and cord-shaving. With ESPN's decision to begin offering an over-the-top package for its service, joining the likes ...
  • Consumer Interest In Cord-Cutting Rises
    Interest in cutting the cable cord is on the rise, according to a new study. The number of new cable customers who ask for broadband service only is 26%, now ...
  • Live TV Viewing Dips, Mobile Rises
    Viewers' appetite for live TV is shrinking.The average American digested about four hours and 32 minutes of live TV each day in the third quarter, a drop of 12 minutes ...
  • TV Viewers Fire Up More SVOD; Digital Video Grows
    First off, the sky isn't falling, and TV isn't going bye-bye. However, the market continues to shift ever closer to digital, and smart brands and wise media pundits should keep ...
  • Video Ads Optimized For Device Deliver Best KPIs
    With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping season. Marketers would be wise to customize ...
  • Digital Ad Spend Poised To Overtake TV Revenue
    Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that by 2019 marketers will spend more ...