11 results
  • Growth Now Central To Marketing Agenda
    They should also be planning for a very different kind of workforce, including entirely new roles like "immersive experience designers," "growth hackers" and "futurologists." ...
  • How Relevance Will Help Brands Appeal To New Generation Of Consumer
    Consumers feel increasing "ownership" of the brands they love -- and they want brands to deliver something that's "just right" for each particular moment in their lives. ...
  • Relevance At Scale: Why It Matters For CPGs
    Today's digitally enabled consumers are constantly evaluating their purchasing decisions, and relevance is becoming the key brand differentiator. ...
  • 5 Ways CFOs Can Drive Relevance At Scale
    Delivering relevance at scale means adapting the consumer goods supply chain for new levels of personalization and multiple sales channels. ...
  • Relevance At Scale: Why Does It Matter?
    Relevance is becoming the key brand differentiator. And consumers are willing to go the extra mile to ensure they get it, by actively participating in all aspects of a br ...
  • Enter The New Generation Of CPG Leader
    The new CEO skillset will include a passionate, entrepreneurial style of leadership and an innovative, "outside-in" mindset to boost growth. ...
  • Top 3 CPG Trends For 2019
    Among the trends: Consumers will come to expect products created just for them, like food products custom-made for their individual genetic makeup. ...
  • How To Drive Brand Value With Consumer Of The Future
    New generation is becoming "prosumers," who process all information from every brand interaction to evaluate their broad perception of the brand. ...
  • Building A Modern Relationship With Digital Consumers
    A few critical technology trends have changed the rules of the game for CPGs. ...
  • Move To Become A Fast CPG
    What's the right play for established consumer goods companies? The answer: relevance, and staying on the pulse of today's tech-savvy consumers. ...
  • 3 Ways Modern CPGs Can Breathe Life Back Into Their Marketing Organization
    Historically, consumer goods companies have achieved economies of scale by developing mass products for physical outlets. The rules have changed, largely driven by digitally-born, smaller players who are disrupting and ...