2 results
  • Brand Data Becoming Pivotal To Digital Advertising
    With data able to travel a two-way street, digital ad tech ceases to be an end unto itself and must take on a symbiotic role with brand data. ...
  • How Will Digital Advertising Work Now That Privacy Is Here to Stay?
    Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It's now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms ...