5 results
  • The Rise of Private Marketplaces In Digital Video Advertising
    Private marketplace gives demand and supply partners the ability to transact video advertising programmatically, in a direct, invitation-only technology platform. So why did this trend that started in display move ...
  • The Time For Video RTB Is Now
    Real-time bidding (RTB) has the potential to change the way digital video is bought and sold. At my company we believe more than 50% of video impressions will be bought ...
  • Welcome To The Post-PC World
    Cisco said recently that although 3% of all internet traffic originates from mobile devices today, by 2015 mobile devices will contribute 15% of IP traffic. Two thirds of that traffic ...
  • Mobile Video Ad Market Actually 5x Bigger Than Analysts Think
    The mobile video market has grown so rapidly over the last six months that it has caught a lot of folks off guard. As a result, research firms such as ...
  • Surprise! Mobile Video Inventory Now Far Exceeds Demand
    Contrary to popular belief, mobile video inventory is now far outstripping the demand from advertisers -- and many players in the ecosystem have an incentive to present mobile inventory as ...