22 results
  • Purpose-Driven? Brands Need To Live It
    "If we make the right impact in the community and with organizations that need us most, then the brand will benefit too," says purpose-driven exec. ...
  • Is Customer Service The Same As Customer Experience? I Debate Myself
    Whatever the answer, providing the best customer service and experience is a no-brainer for marketers who want to succeed. ...
  • Bridging The Brand Loyalty Gap
    Is brand loyalty dead? Or, if it's not dead, can it be purchased by the brand that offers the most? ...
  • The 4 Greatest Words Anyone Can Ever Hear (Business Version)
    Once you've heard them, here's how to mine those words for further gold in business encounters. ...
  • We're All Content Publishers -- Get Used To It
    Every brand in the world today is its own publisher of content. Well, at least it should be. ...
  • Using Data To Change The World
    Among companies using tech to do good is Save the Children, which matches some of the most marginalized kids in the world with people who would like to help. ...
  • Bridging The Brand Loyalty Gap
    Is brand loyalty dead? Or, if it's not dead, can it be purchased by the brand that offers the most? ...
  • Using AI To Rebrand
    For martech company ADP, AI was used to create a version of the company's new logo, TV ad, video used in OOH. ...
  • Account-Based Marketing Gets Seat At Big Kids' Table
    Account-based marketing (ABM) is, despite popular opinion, something that's been around for a long time -- since the 1990s. ...
  • Using Humor To Stand Out From The Crowd
    Nielsen ad data indicates that humorous ads have stronger brand memorability. ...
  • OOH Could Double Share Of Marketing Spend By 2025
    OOH isn't just for billboards anymore. It's how brands interact with consumers visually when they're out of their house. ...
  • High-Level Audit Of Iconic Tax Brand
    "What brands do is meaningful to millions, so we must find ways of engaging people beyond commercial interruption," says H&R Block CMO Vinoo Vijay. ...
  • Why Traditional Brands Are Moving To DTC Model
    A new breed of branding has emerged, with a compelling business model that lets customers and brands work together without a retail middleman. ...
  • How Does a Brand 'Sound'?
    Thanks to the rise of enabled video and audio technology, it's now possible to add another level of sensory experience to a brand interaction. ...
  • A '68-Year-Old Startup' Rebrands Itself
    "The transformation in positioning and packaging makes us relevant to a new younger audience," says Hickory Farms' CEO. ...
  • One Brand That Shoots For The Sky -- Literally
    Sky Zone, global chain of indoor family entertainment centers, aims to help its franchise owners offer the best customer experiences possible. ...
  • When A Super Bowl Ad Is More Than A Super Bowl Ad
    Yellow Tail Wine's latest ad features two entirely fan-produced video segments. ...
  • 40% Of B2B Brands Set To Increase Marketing Budgets In 2019
    A third of this spend goes to paid media, 22% to trade shows, 21% to tech investments, 19% to marketing agencies or brand partners. ...
  • Talking Age Of Technology With Bank of America CMO
    Bank of America's different approach proves marketers don't have to complicate their job even if they add a slew of technology. ...
  • The One Rule Nearly Every Marketer Breaks
    Must every single communication a consumer gets from Brand X include at least one reference to the buying of a given product or service? ...
  • My 2019 Resolution For Marketers Concerning Ad Blockers
    I suggest marketers embrace, revel and rejoice in ad blockers this year. Wait, what? ...
  • Marketers Need To Up AI Game: Q&A With Mercer's Hope Frank
    Among other topics, Frank, Global Experience Officer for human resources consulting firm Mercer, discusses customer experience and CMO tenure. ...