401 results
  • What I've Learned, 400 Editions Later
    On July 2, 2004, I penned a Search Insider column for MediaPost that quoted Dr. Seuss and Eminem, followed it up 18 days later with a biblical allegory about search ...
  • 10 Ways Facebook Has Changed Since 2004
    Facebook has earned a few degrees since it launched as Thefacebook in 2004. A Facebook media kit from the spring of 2004 recently surfaced, and it offers a glimpse as ...
  • Six Chickenpants Of Separation
    One morning, I arrived at work to find an unexpected visitor waiting for me at my desk. Short and bald, he was shirtless and wearing the most extraordinary pair of ...
  • Ten Comebacks I'd Like To See
    It could be the Olympics, or the fear of another early ending to the Mets' season, or Ben Folds reuniting with the other two guys as they ironically tour again ...
  • Is This The Murderer's Motive?
    I woke up yesterday morning to a report from NY1 that it could take months before we learn the motive of the Aurora, Colo. murderer. Then I arrived at the ...
  • Getting Lost In Social Discovery
    "Social discovery" is one of the hotter buzzwords these days, referring to how people can tap friends' implicit and explicit recommendations to experience something new. At first, it sounds like ...
  • Is Experimentation Innovation?
    Are experimentation and innovation one and the same? The two words were initially used interchangeably during MediaPost's recent Brand Marketers Summit, until some panelists sorted it out. For many marketers, ...
  • The Interest Graph Vs. The Knowledge Graph
    What's more valuable: your interests or what you want to know? The difference between the Interest Graph and the Knowledge Graph will shape the direction of two major technology companies ...
  • Flying Too Close To The Sun
    Remember Highlight? Sure, it's still around, and it's premature to write it off. Yet the new app that received the most buzz at South by Southwest (SXSW) this year just ...
  • 10 Things Facebook Can Do With Face.com
    One of the fastest-growing Facebook groups this year must be for people whose companies have been acquired by the social network. Following Instagram, Facebook acquired loyalty app Tagtile, proximity network ...
  • How iOS Is WeOS
    Instead of waiting for the so-called "Facebook phone" to come out, there's already a pretty decent mobile handset running an operating system that's somewhat social today and will be far ...
  • 1.6 Degrees Of Separation
    How is it that Israel, the land of milk and honey and engineers, is beating New York at marketing its startup scene? ...
  • Is Social Advertising Broken?
    As Facebook's stock limps along, a popular refrain says that social advertising doesn't work. Ross Douthat, in a recent New York Times opinion, goes as far as to say that ...
  • Ten Principles Of Big Data
    Once upon a time, there was a little data. People thought it was important but not all that sexy. Then it grew up, and everyone started calling it Big Data. ...
  • Death To Internet Week
    Happy Internet Week! Did you realize it was that time of year again? It's one of the holiest weeks on the digital media calendar, nestled between the first and second ...
  • Is Reality Broken?
    Is reality broken? I've been grappling with the idea ever since reading "Reality is Broken" by Jane McGonigal, who argues that games provide a better, more motivating version of life ...
  • A Glass Half Mindful, Half Social
    What if you didn't need a mobile phone to share content? What if you could share your literal point of view? What if "always on" didn't just mean an Internet ...
  • 10 Lessons From 'The Hunger Games'
    When you read or watched "The Hunger Games," did you catch all the lessons for social media marketers? Any story about a post-apocalyptic society sacrificing 23 teenagers annually was clearly ...
  • Entering the Era Of Social Ennui
    As social media's popularity continues to reach new heights, with boys in short pants creating billion-dollar social businesses practically overnight, there seems to be a collective yearning to slow down ...
  • Facebook Acquires Itself
    There's no way you missed this week's tech news: Facebook spent $1 billion to acquire Instagram, the mobile photo-sharing application sensation. This may be a factually accurate description, but it ...
  • The Good Book Of Temptations
    The world is full of temptations. According to the Bible, that's how the world has been since week one. Today, temptation is more accessible than ever, so it's hardly surprising ...
  • Attack Of The Pinterest Clones
    It happens while you sleep. One night, you're visiting your favorite website. Then, you wake up, visit it again, and you can't recognize it anymore. Did you enter the URL ...
  • The Curse Of Meh
    The app Oink just joined the great pigsty in the sky, or wherever apps go to die. While many apps deserve to be put out of their misery, oftentimes I ...
  • What SXSW Attendees Need The Most
    As I'm starting to write this column at South by Southwest Interactive (SXSWi), I'm wrapping up lunch with two marketers from a global brand. One is on her iPhone, and ...
  • Your Brand Is Batman
    "People need dramatic examples to shake them out of apathy... As a man, I'm flesh and blood. I can be ignored. I can be destroyed. But as a symbol, I ...
  • 52 Ways Social Media Week Is Every Week
    A lot has changed since last year, when I wrote about why Social Media Week should be every week. That feels so quaint. By now, Social Media Week really is ...
  • The Social Bowl That Wasn't
    Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan's Murray Hill, the analysis will go on. It's ...
  • Ten Social Super Bowl Marketing Strategies
    On Sunday, I'll be hoping for more than just another Super Bowl where the New York Giants leave New Englanders weeping in their clam chowder. I'm hoping to see advertisers ...
  • Instant RFP In Jeopardy
    Florida is one of our more unpredictable states. The weather, the voting patterns, and the Florida Marlins can constantly surprise the locals, and there aren't many other places where you ...
  • The Chosen Media
    "Now therefore, if You will obey our voices, and keep our covenant, then social media shall be a special treasure to us above all media. For You are holy media ...