401 results
  • Optimizing For One Or 12 Trillion
    Personalized search has now gone mainstream, thanks to Google. What's a marketer to do about it? I can sum up the best strategy in one word: nothing. ...
  • Googling My Engagement
    Though I spend my day working on client proposals, at night, during the past couple of months, I was working on one proposal that mattered more than all the others ...
  • A Reluctant Case For Convergence
    If the CES is an indication of where hardware is heading, then everyone better be ready for the convergence of every device out there. Yet how much credit can you ...
  • Peering Into Image Search's Darkroom
    Sometimes you get a better sense of the meaning of a picture by looking at its negative. That's precisely the case withage and video search. My last column hailed the ...
  • Image and Video Search Have Their Close-Ups
    Want to be in pictures? You'll soon have better luck discovering if you're already in them, thanks to companies that are stepping up their efforts to allow people to tag ...
  • A Prediction Junkie's Guide To 2007
    I'm a prediction junkie. Of the 40 Search Insider columns by any author in the past year that included some form of the word "predict," I wrote 40% of them, ...
  • 2006 Trends: The Year That Wasn't
    The search engines' lists of the top searches for 2006 signaled a slow news year. How could a year that felt so fulfilling appear to be about nothing? To find ...
  • Reviewing My 2006 Predictions
    Once every twelve months, as tradition now dictates, I get to publicly eat my hat. It's both humbling and cathartic, and it's in line with the values of accountability that ...
  • The Keys To AskCity
    Dear Barry: I know you might prefer to be called Mr. Diller, but since I reached out to you through this column and you've taken my advice (a mere 20 ...
  • Pulling Back The Research Curtain
    It's no secret that you can use research to support any case you're trying to make, but when the data's released by a search engine, it highlights some of the ...
  • Populist Search Vs. Social Media
    Search engine marketing might seem old-hat and mainstream compared to emerging social media channels, but search's auction-based media buying is far more revolutionary. Despite the hype surrounding the new social ...
  • Social Media Caps The Search Summit
    One of the last sessions of MediaPost's Search Insider Summit last week in Palm Springs, Calif. wound up a personal favorite, with Pressfeed's Sally Falkow, Pheedo's Bill Flitter and Social ...
  • The Unpredictable Election
    If you were able to, in any rough sense, predict the results of the U.S. elections last week for either chamber of our bicameral legislature (and, yes, I've been waiting ...
  • A Tossup Vote For Google's Custom Search
    How do you define successful innovation? And is it possible that a new Google service could be neither wildly successful nor innovative, and yet still have a lasting impact on ...
  • The Bush And 'The Google'
    What do George W. Bush's recent remarks about Google mean for the future of search, the Internet, and the free world? ...
  • Second Life Optimization
    When you want a new pair of shoes, you might head to your favorite shoe store, mall, or online retailer. Maybe you're not sure which store you'll visit or how ...
  • Tragedy Strikes, Searches Spike
    When a plane crashed in Manhattan last week, some feared a terrorist attack--while others were completely confounded until it was discovered that New York Yankees pitcher Cory Lidle and his ...
  • The Poor Man's SEM--And Other Thoughts On Travel
    I recently heard that a friend looking for help in optimizing her independent online publication received a quote from a search optimization specialist for $100,000 for the initial consultation, plus ...
  • Searcher, Healia Thyself
    I'll take search engines over hospitals any day. I cringe at anything that has to do with hospitals, needles, blood, or doctors (my father, girlfriend's father, and numerous others excluded). ...
  • Google To PPC Branding: Drop Dead
    The debate on the branding value of pay-per-click search ads may be over before it was ever properly resolved. Google has spoken, at least indirectly, in a couple of news ...
  • Are You Down With ODS?
    Online data storage isn't the sexiest of trends emerging in the search space, but it's one with more implications than I at first realized. ...
  • The New Goliath
    Maybe it's the name connection, but I'm much more used to playing David than Goliath. I was the shortest kid in my grade well into high school, I root for ...
  • The Game of Tag, Literally
    You think tagging's a game? A plaything? Something people do for fun? So does Google. In other words, you should take this game very, very seriously. ...
  • Tag, You're It
    The building block of Search 2.0 is the link, but with Web 2.0, it's the tag. ...
  • Search's MySpace Age
    I have a confession to make: I spend more time on MySpace than any college graduate with a full-time job should. At least I'm popular, though; I have more than ...
  • AOL's Database Of Good Intentions
    Here's what you can learn from 660,000 searchers.... ...
  • Search Results To Die For
    During a weekend in the nation's heartland, I learned the best benchmark anyone could possibly use to measure his campaign's success: Manage your search engine strategies so well that competitors ...
  • The Five Percent That Matters
    "People spend only 5 percent of their time searching, but search commands over 40 percent of the online advertising market." Someone has to cite that supposed fact--"the line"--at every Ad:Tech ...
  • The Gospel From The Keystone Mountaintop
    If you're looking for the one key takeaway from MediaPost's Search Insider Summit in Keystone, Colo. last week, you're out of luck; you're getting 20. Here's a rapid-fire roundup of ...
  • Dude, You're Getting a Blog
    Imagine you're a major computer brand. Your once-sterling reputation for customer service has eroded, and an A-list blogger made it to the A+ list by chronicling his frustrations with you. ...