401 results
  • The Long Tail of Advertising
    The long tail is wagging the dog.... ...
  • Search: The Newspaper Slayer?
    Those fingered in a game of "Clue: Media Edition" included Ms. Blog in the den with a $30 iPod microphone, Mr. Craigslist in the attic with a free classified ad, ...
  • Five Takes on 800 Pounds
    The latest announcements from Google have been released at such a frenetic pace and cover such wide territory that it helps to review all the pieces in one place, deconstruct ...
  • Ubiquitous Blurbs: The Future of Search
    Cara: You should do a column on how no one makes up their own mind about anything anymore, and how everyone relies on what everyone else says first.... A conversation, ...
  • Read On For An Exciting Chance To Win More Customers!
    I've been hearing many discussions lately on search's role in the so-called media mix. How common is integration now? It's hard to measure, though anecdotally more examples come to mind. ...
  • Finding A Cure For Newsitis
    An exchange last week with my significant other summed up a lot of what I'm hearing right now about the fast and furious developments in the interactive industry.... ...
  • Researching the Process of Search
    Thanks to a range of business intelligence tools both freely and commercially available, we have countless ways to examine what people are searching for. Historically, what has been harder to ...
  • The Aristocracy Of Relevance
    If Google Co-Op, Yahoo My Web, and other such developments from the search engines continue to emerge and grow in prominence, then the search engines and their hundreds of millions ...
  • 'United 93''s Blockbuster Search Experience
    "United 93": a tale of patriotism, heroism, terrorism, and... search engine marketing? ...
  • Ad:Tech SF: No Marketers, No Worries
    I wonder what would happen if we vendors threw a party and didn't invite the marketers. What if we could talk amongst ourselves for a night? After two days of ...
  • A Limited Run For Expanded Results
    The evolution of search engines into answer engines is taking another step forward as Google quietly tests a new feature: expanded results. ...
  • The Hyper-Relevant Zone
    You're about to enter another dimension, a dimension not only of natural and paid results. A journey into a wondrous land of innovation. Next stop: the Hyper-Relevant Zone. ...
  • Socially Searching For The Watercooler
    Long live personalized search; personalized search is dead. The same can be said of social search and vertical search. All three are melding, and a search giant has an opportunity ...
  • 2011: The Dawn of Search-Informed Marketing
    Let's project into the future: Search-Informed Marketing, beyond search engines, is growing; Google has pioneered thoughtvertising--advertising targeted to consumer's thought patterns, that enters directly into one's brain. ...
  • Targeting the Non-Consumer
    Just who is all the search innovation really serving, anyway? This is a question I've been asking myself while reading Seeing What's Next: Using the Theories of Innovation to Predict ...
  • Search Lessons From The Sausage Prince
    Meet Gil Mandler, son of Ronnie Mandler, owner of Mandler's--The Original Sausage Co. When I first met Gil, I was his customer, ordering a beef sausage and zucchini fries at ...
  • Our Bill of Rights
    We don't have the right to remain silent, no matter who we are. We the marketers need to demand transparency from those we do business with. We the consumers need ...
  • SES Dreams For The Future
    After the first night of Search Engine Strategies in New York last week, I had a dream that a friend thought she was pregnant and I tried to find her ...
  • Loyalty Sheep and Personalization Wolves
    Personalization services are often considered ways to engender customer loyalty. Yet, according to new research, subscribers to search engines' personalization services can be the most fickle. So what do you ...
  • MSN Pays To Learn The Hard Way
    If I offered you a chance to win prizes every week you read this column, would that make you more inclined to read it? ...
  • One Man's Cool Is Another's Creepy
    Google's done it again, throwing out a new innovation that makes consumers, marketers, and analysts wonder where cool ends and creepy begins. This time, it's with Google Talk, the instant ...
  • Search Plus
    The backlash against search engine marketing that arises sporadically in the press and at industry conferences is frustrating for those of us who constantly see SEM prove its value. Yet ...
  • Laziness And Personalization In Phoenix
    "We'll even take questions about search engine marketing." That was Jim Waltz, CEO of Conducive Corporation, giving in to the audience mood at Frost & Sullivan's Internet Marketing Strategies Sympos ...
  • Search Meets The Syndication Engine
    A riddle: when is a search engine not a search engine? One of the most popular blog search engines isn't really a search engine at all, and its index spans ...
  • The Long, Hard Blog Slog
    It's been tempting to cover the intersection of blogging and search engine marketing, but I didn't know how I'd be able to add to the commentary already out there. That ...
  • The Definitive Guide To 2006
    Shelve your crystal ball. You're now going to find out the eight most significant developments for the search space that will arise in 2006. I can say this with utmost ...
  • Grading The 2005 Predictions
    OK, so Nostradamus I'm not. Looking back on my predictions for 2005, I'm humbled. They were all over the map. ...
  • Strike!
    There's something about a crisis that makes me crazy about search engines. It's not as if I like calamities. Yet when they occur, it's exciting seeing how these events are ...
  • Fear Of The O-Word, Part 2
    "Rohit"--who runs a company in India that handles search engine marketing outsourced from the U.S.--struck a chord with readers in Part 1 of this series on outsourcing. Letters poured in, ...
  • Fear of the O-Word, Part 1
    Meet "Rohit." To some, he's a savior. To others, he's an anthropomorphic nightmare. If you work with him, you probably don't want to talk about him, and if you don't ...