401 results
  • Banner Ads: The New Search Engine
    Search is migrating beyond search engines to mobile phones, television, and, in a new twist, the most unexpected places--such as within banner ads. ...
  • Happy Birthday Google Base, Part 2
    The birthday party for Google Base--which I started in last week's column--deserves an extended celebration Here are more observations on the service that's rewriting the rules of search. ...
  • Happy Birthday Google Base, Part 1
    The last time I felt this giddy, I was eight years old, and I woke up the morning of Oct. 24, my birthday, to find a 10-gallon fish tank set ...
  • Local Search: A Stalker's Guide
    In testing the limits of local search, is there such a thing as too much information? A recent request by a friend to help locate an address ignited a journey ...
  • A Kinetic Twist On The Search Mentality
    Talk to Kevin Ryan and Giovanni Gallucci for a while about their new search engine marketing and interactive agency Kinetic Results, and several phrases keep coming up: the search mentality, ...
  • Google Base: AdWords For The Rest Of Us
    Brace yourself. When Google Base lands, it will make a crater in the online space upon arrival. With a single new release, Google could find itself competing with eBay, Craigslist, ...
  • Choose Your Words Carefully
    Ever have one of those days when you just can't find what you're looking for in a search engine? It's okay. You're not alone. Heck, it even happens to lawyers--even ...
  • What Comes After Engagement?
    Last week, we ruminated on how search engine marketing plays into engagement. Now let's find out what's next. What are we going to talk about when we can't find anything ...
  • Search In The Age of Engagement
    Every online advertising conference this year has focused on engagement--such a hot buzzword that I've taken to using it to justify my own marketing spending. If you say your plan ...
  • Local Search Game: Nationals Win For Now
    The lineup for the home team would make any Yankee flinch. With speedy FedEx batting leadoff, a heart of the order featuring Home Depot, Wal-Mart, and McDonald's, and 1-800-Flowers batting ...
  • Menu for Local Search Success
    It's hard to withhold the schoolgirl, doe-eyed celebrity worship when meeting Menupages.com founder Greg Barton for a drink. He gets that reaction a lot. It's amazing how excited people get ...
  • Google vs. Grandmom
    My poor grandmother. She survived the Nazis, the Russians, and the Poles. She braved postwar anti-Semitism in Germany. This woman has known hardships the likes of which I could never ...
  • Searching In Katrina's Aftermath
    Coming to grips with Hurricane Katrina is impossible. The loss of life, the destruction of a city on a biblical magnitude, and the survival struggles for the masses of uprooted ...
  • Reopening the Search Insider Mailbag
    We still have a couple more weeks of summer, but Labor Day is the government's way of making us get down to business a bit earlier than the seasons dictate. ...
  • Google Talk Pays For Itself
    Sorry, dear marketer, media buyer, or Google shareholder. Google Talk is entirely non-commercial. It's merely an extension of an older, purer vision for the Internet; one focused entirely on communication. ...
  • A Day in the Evolution of Search Media
    At the rate search industry headlines are appearing lately, Google News and Yahoo! News would overflow with content if they only had news about Yahoo! and Google. In light of ...
  • Looking Forward to Looking Back
    One of my favorite t-shirts is a giveaway I received in high school from Jostens, a yearbook and memorabilia company, with its motto emblazoned across the chest: "Looking forward to ...
  • Keeping Up With... the Yellow Pages?
    Improbably, one of the best free and public resources on local search comes from the oft-neglected founders of the sector: the Yellow Pages. LocalSearchGuide.org includes articles from industry experts, profiles ...
  • Jobs Hot, Vertical Search Hotter
    Even if you're not looking for a job, you should be looking at job sites, as they're collectively emerging as a petri dish for search innovation and a battleground for ...
  • Social Search
    "Social search: providing a community resource and business directory." - United States Patent and Trademark Office (USPTO) entry for the word mark owned by Seattle-based Judy's Book Inc. Yahoo!'s launch ...
  • Long Live the Consumer Democracy
    The search news as of late has this recurring theme to it: "Show me the money." That leaves some people fearing that the consumer democracy of search will be sold ...
  • Wanted: Paid Content, Osama
    Ever search for something online and come up short? A number of recent announcements target that sense of loss. The parties coming to the rescue include Yahoo!, the Federal Aviation ...
  • Paula, Pedro, and the Right Brain of Search
    At the OMMA West conference in San Francisco last week, I had a debate with someone over whether the proper term for search engine marketing professionals is "search geeks," "search ...
  • Metasearching For New Good Old Days
    Remember metasearch? Dogpile wants to remind you what meta's about. Its research on the overlap (or lack thereof) of search engine results coupled with rising consumer standards make meta worth ...
  • Jeeves and BitTorrent Damming the Deluge
    Ever catch one of those "butterfly effect" moments well before the seemingly insignificant event triggers a Web of interconnected, unpredictable results? The Ask Jeeves agreement with BitTorrent could be one ...
  • The PR Industry's Disruptive Technology
    What has more of an impact on how consumers perceive your company's brand and reputation - public relations or search engine marketing? The answer is "yes." Before you start rallying ...
  • Here's Looking at You, Search
    The search space is getting a new look. Search engines have typically been very left-brain - analytical, ranked sequentially, powered by algorithms, and heavy on text with little imagery. Granted, ...
  • Have Search, Will Travel
    Year after year, travel is the e-commerce category killer, and it keeps getting easier for consumers to research and buy travel online. Businesses in the travel space in turn have ...
  • Google's Mission in Context
    "We're not just a search engine," she said. I almost wept. It's like hearing a friend who's been an acclaimed pediatrician say he's switching careers to become a stockbroker. ...
  • Me and My Google
    Google took another step forward in personalization with its new My Search History service, now in beta. Is this the future of search? ...