401 results
  • The Mobile-Local Redundancy
    I stopped by Citibank on my lunch break and ran into an old friend. "Are you still doing computers?" he asked. "I'm in the Internet business," I replied. That was ...
  • The Shortest Distance from B to C
    The BtoB NetMarketing breakfasts are proving to be among the most reliable sources for column ideas, if only to remind me, every time that they're in my city, that it's ...
  • The Many Faces of Local
    Listening to advertising guru Jack Myers at an executive briefing event last week, my mind kept racing ahead. Myers gave an energizing presentation where he discussed technologies changing the television ...
  • Search Tidbits From A to X
    A number of column ideas routinely get left on the backburner, so today we'll fly through 10 that merit at least a mention. Some of these will star in their ...
  • The Search Interface of the Future
    In October 2005, nine months after Enquiro, Did-It.com, and Eyetools released an eye-tracking study reaffirming the importance of high rankings in search engines' natural results and top placement in the ...
  • Listen to the Grumbles
    During a jaunt through San Francisco, meeting up with some people I mostly only knew via e-mail, it was hard to be cynical. The weather was perfect, breaking 70 degrees ...
  • Vertically Searching for Meaning
    The original title of this column was supposed to be controversial - "How to Kill Vertical Search in Utero." With all the hype and hoopla over consumer-facing vertical search, my ...
  • Dating and Search Ready to Commit
    At first it seems like a twist on the show "Lost": Take one of the top ways people use the Internet, the leading paid content category, and a resurrected dot-com ...
  • Braving the New World of Lower Merion
    Image of slaughtered cows not approved by teacher. Google them at your own peril.  from a 10th-graders poster on Homers Odyssey displayed in Lower Merion High School. Meet the ...
  • A Super Post-Bowl Question
    The acid flashback hit hard upon first walking in the door. There was Allison Hemming, founder of the Pink Slip Parties, cheerful as ever at the entrance, sponsored by The ...
  • Search Around the World, Part III
    The Search Insider racked up frequent flyer miles in the last couple weeks, and it's time to cash in. In recent editions, this column turned to search engine marketing professionals ...
  • Search Around the World, Part II
    This week's panel is fluent with both 'so suo en gin xuan quan' and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. ...
  • Search Around the World, Part I
    As the spotlight on search engine marketing shifts to the international stage (even while opportunity still abounds in the United States), it's helpful to hear from professionals in the trenches ...
  • Wal-Mart's Paid Search PR Spin
    After last weekend, it's tough to imagine anyone needing a public relations boost more than the New York Jets field goal kicker. In the grander scheme of things, however, Wal-Mart ...
  • Search and Holiday Shopping
    Breathe easier. Holiday season 2004 is officially over, most of the merchandise returns are in, and you don't have to start planning for holiday season 2005 until Thursday. ...
  • Ten Predictions for 2005
    December was a blazingly fast-paced month in the search engine marketing space, with deals, partnerships, and acquisitions announced so frequently that a reporter could barely finish editing one story before ...
  • Control Freaks Share Their Secret
    When I arrived in my office Monday morning, one of the best holiday gifts I've ever received was waiting for me in my Outlook inbox. ...
  • Public Relations Meets the Public
    Search engines may have brought about one of the biggest changes to the public relations industry since the field was born. ...
  • Life Engine Optimization
    When all you have is a hammer, everything looks like a nail, and when most of your working hours are spent with search engine marketing, all your life revolves around ...
  • Search Ad Policies: A Public Service
    When a colleague asked me whether Google and Overture allowed certain kinds of search ads, I thought it would take a minute or two to find the answer, get back ...
  • Local Search: The Next Big Ring
    Don't ever accuse the dot-com hype machine of taking a nap. ...
  • Gleanings From IAB's Doubleheader
    While joining hundreds of interactive industry professionals to partake in two full days of sessions, panels, lectures, and networking events with the Interactive Advertising Bureau last week, there was no ...
  • Resolving the Google Desktop Conspiracy Theory
    Strolling the exhibition floor at last week's Ad:Tech, it seemed like nearly every company had some connection to the search space. ...
  • Viewing Customers in Context
    With Google's entry into desktop search, keyword ads can now appear anywhere - in a search engine, in your e-mail, beside a search for files on your computer. If Google ...
  • B2B Search Myths
    Sometimes you never know what you'll get out of a conference or seminar. As for the last one I attended, I left cringing. ...
  • Search and E-Mail: "Why Do We Have to Fight?"
    Could search engine marketing really be going head to head with e-mail marketing? How sad it is to see two siblings cut from the same cloth fighting over scraps when ...
  • The Search Mailbag: Climbing the Ranks
    The Search Insider gets inundated with reader mail, and while every writer receives a timely response, some letters deserve a public response as well. Today you're witnessing Search Insider history ...
  • The Search Vineyard
    Enough with articles on the 'search bubble.' Bubbles burst. Search engine marketing can best be viewed as a vineyard that's just now starting to bear fruit, with the best wine ...
  • Up Close and Personalized
    As personalization becomes a driving force of search engine innovation, it's worthwhile to pause and consider how well personalization works in other technologies. To narrow the focus, we'll specifically look ...
  • Engage, Empower, Break Through
    While thousands of interactive professionals attended Interactive Advertising World last week, over 600 others spent a couple of days with Forrester Research's Consumer Forum, and it's worth sharing a few ...