401 results
  • Breaking Through the Paid Search Glut
    With all the coverage about possible keyword inventory shortages in paid search, one question seldom asked is, "If there's overcrowding, and your company still finds value in paid search, how ...
  • Polling Hispanic Search Users
    Much has been made of the targeting opportunities with search, whether it's on a geographic level, or connecting with customers at a certain point in the buying cycle. But, search ...
  • eHow to Resurge From the Dot-Com Abyss
    A dormant dot-com is back from the dead, and its rebirth is a case study in search. ...
  • Look Who's Searching
    A last bastion of non-Internet users can be convinced to join the other side, as my mother did while in the process of renovating her kitchen. This group of 50-plus ...
  • Let the Chrismukkah Planning Begin
    From a marketer's perspective, this is the worst time of year. When not at work, you're thinking of back-to-school shopping for your kids, last-minute vacations, Labor Day barbecues, and apple ...
  • Le Search, C'est Moi!
    Nearly 40 percent of survey respondents admit to searching for themselves, according to a Harris Interactive and Microsoft study. Is this narcissism or harmless fun? Regardless, there's a way marketers ...
  • The Local Search Challenge
    David Berkowitz, MediaPost's Search Insider, tests whether or not to use a ZIP code while searching the Web. ...
  • The More Keywords the Merrier
    The ever-evolving search engine is growing up, quantifiable by the number of keywords people use to query search engines. Longer queries lead to more accurate information. Consumers have caught on, ...
  • The Search Tango
    For some, search engine marketing is a science. People who write about SEM frequently refer to the "Google Dance." At the best SEM companies, however, this dance is really much ...
  • Why Natural Search Matters
    In today's Search Insider, Berkowitz explains why search engine optimization is necessary. ...
  • Design Your Search Marketing Fate
    What's the most overlooked secret to running an effective search engine marketing campaign? Web design. ...