401 results
  • Facebook Groups To Bridge BBS And BBM
    The overhaul of Facebook Groups last week builds on the ideals of the 1980s and early 1990s. It's only halfway there, though, as it has the potential to be something ...
  • Talk To Strangers -- And Listen
    How old were you when you first learned not to talk to strangers? It's one of those rules parents try to instill at an early age, right up there with ...
  • CheckPoints Makes An End-Run Around Location
    I've got a riddle for you: What's the hardest part about location-based marketing? Here's a hint: It's not the marketing. The challenge tends to lie in dealing with locations. This ...
  • We Don't Need No Stinkin' Facebook Phone
    There's a new debate about Facebook that's making echo chambers implode. No, it's not whether "Catfish" or "The Social Network" will prove to be the better Facebook movie, or whether ...
  • Ten Reasons To Love Mobile Social Media
    It's OK if you're not obsessed with mobile social media. I know I can get carried away, whether I'm spilling my Super Mayor confessions or taking too much pride in ...
  • A Reason To Care About Social Media
    "Her surgery is tomorrow morning and she's not at all nervous! Please say a prayer for her and think of her tomorrow at 7:30 when surgery begins." This was the ...
  • Kneel Before the King of Disinfectant
    I don't even want everyone using Barcode Hero because then my kingdoms will crumble. If it becomes a great recommendation engine, though, I may gracefully let a few of my ...
  • Foursquare, I Can't Quit You
    Hey, Foursquare, a social network with about 250 times as many users as yours just incorporated your core functionality and even co-opted the term "check-in" that you've been trying to ...
  • Tune In, Check In, Tune Out
    While for many people a single check-in is a check-in too many, I enjoy some of the benefits that check-in services provide. Yet checking in somewhere is different than checking ...
  • Why WOM Trumps Q&A Ahora
    It was a strange experience working as a social marketing strategist while planning my July vacation to South America. I had especially high hopes for question and answer sites, given ...
  • 21 Social Lessons From 100+ Events
    Want to know how to get invited to speak at events, get tweeted, and not come off like a jerk afterwards? I'm sure there's a self-help book here waiting to ...
  • Wake Up When Google Bores You
    The world may not need a Google-branded social network along the lines of what Google is reportedly building. My fellow columnist Cathy Taylor made that perfectly clear last week. Yet ...
  • Beyond Mobile Social's F-Words
    Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won't be censored here, as the ones I'm referring to are Foursquare ...
  • How Facebook Gets to 7 Billion
    "Ubiquity" was one word that struck me when David Kirkpatrick, author of "The Facebook Effect," kept mentioning it at a Gotham Media Ventures breakfast panel last week. The other was ...
  • Arming My Mafia At 7-Eleven
    f, decades from now, I lie on my deathbed having flashbacks of some of the more humiliating moments of my life, then last week's encounter at a 7-Eleven will be ...
  • 20 Confessions Of A Super Mayor
    Over Memorial Day weekend, I reached one of those coming-of-age milestones that only a Social Media Insider reader could appreciate: I became a Super Mayor. In light of the achievement, ...
  • Connecting Roots And Branches
    Some people compete around badges and mayorships (Foursquare), connections and testimonials (LinkedIn), followers and list appearances (Twitter), and gang members and farm acreage (Zynga). Lately, I've found a new addiction: ...
  • All Mobile Is Social
    Is all mobile social? More specifically, is all mobile media inherently shareable through digital social channels, and should that be the case? ...
  • Making Privacy Personal
    The latest debates over Facebook's privacy policies may not last, but there's a lot of good coming out of the dialogue. If Facebook won't clearly explain how it publicizes consumers' ...
  • The Motivation Bubble
    We're getting so good at motivating consumers that we're motivating them to death. If you thought it was tough to bring Lazarus back, just wait until we have to revive ...
  • When Barcodes Become Social Networks
    I can't wait to tell you about this new social network I just joined. The technology's cutting-edge, and you have to pay to get in. For me, it cost $1.29, ...
  • Opening The Facebook Open Graph Mailbag
    Congrats, Facebook. You've made every media pundit sound like the female leads in "Clueless," forcing us to use the word "like" every fourth word: "So, like, now you can like ...
  • Six Steps For An Epic Promoted Tweet Fail
    Marketers, if you're looking for tips on how to make the most of Twitter's new ad platform, skip this and harass your favorite Twitter guru. Heck, my cohort Cathy Taylor ...
  • What The iPad Means For Social Media
    My poor editors. When writing a column about the iPad while using an iPad, I'm out of my element. Without multitasking, I can't readily fact-check. I'm less prone to make ...
  • The Ten Plagues Of Social Media
    In honor of the season, where some celebrate the ancient story of slaves' exodus from Egypt, it's time for a new telling of the ten plagues: the Ten Plagues of ...
  • Deconstructing Foodspotting
    If you were going to create a new application or tool to take advantage of the current trends in social media, what elements would you include? Add your thoughts in ...
  • The Social Technologies Powering SXSW 2010
    If you want to experience a petri dish of thousands of educated, media savvy professionals and content producers actively using social technologies as part of their daily life, come to ...
  • Fans Grow On Farms
    What would a brand need to give you to become a fan of their page on Facebook? A free hamburger? A pair of underwear? Virtual cash to support your virtual ...
  • The Social Agency Of The Future
    If you look ahead at the agency business several years out, where will social media fit in, especially once some of the hype dies down? The question occurred to me ...
  • Marketers Sit On Facebook's Mobile Sidelines
    There have been so many big numbers tossed out about Facebook lately, you'd think the site was in the lottery business. But the number that stands out the most to ...