401 results
  • Offerpal Befriends Direct And Brand Marketers
    One emerging business model that has caught on in social media is not particularly social at all. The model, especially prominent in supporting the booming social gaming business, allows marketers ...
  • The Antisocial Bowl
    If social media has finally gone mainstream, where was it during the Super Bowl? It wasn't visible in many of the spots. With Facebook passing the 400 million user mark ...
  • A Frank Conversation About Social Media Measurement
    Everything you need to know about social media measurement was covered in 45 minutes at MediaPost's OMMA Social event in San Francisco last week. OK, that's not entirely true, but ...
  • Checking In, Checking Out
    I have a confession to make: I'm addicted to location-based mobile social networking applications. I've been playing with eight of them lately. To bring them to life for those who ...
  • The Social Side Of CES
    Is the Consumer Electronics Show a social media event? Hardly. Any event that dedicates a few football fields of floor space to iPod accessories isn't entirely about social. But there ...
  • In Search Of Your Booker Moment
    Have you shoveled any of your consumers' driveways lately? Just about everyone but Newark, N.J. Mayor Cory Booker can put their hands down. Booker, savvy enough to get some positive ...
  • An Insider's "Social" Recap of 2009
    Assuming you're working this week, hopefully you have some time to catch up. If you'll indulge me, I've rounded up what I'd consider the highlights from the past year of ...
  • Ten Ways Social Media Changed Our Thinking in 2009
    In many ways social media managed to change our thinking about what happened, what's going on, and how the world's changing. I'll focus on 10 ways in particular. Not all ...
  • Cat-Painting A Mobile Social Future
    "I'm going to write my next column on Cat Paint," I told my wife. She asked, "Is it about how you've become a twelve-year-old girl?"Perhaps. But in a season of ...
  • Kosher Ham's Jewdar Tell-All
    It's one of the most critical, controversial issues of our time. It's been the subject of more columns than MySpace. Even the Talmud, the great repository of Jewish debate and ...
  • Retweetable Ads: The Dream That Never Dies
    It sounds so perfect: you put a "share this" button in a banner ad and suddenly even stodgy, old display media becomes social media. Pay for the impressions and get ...
  • Six Questions For 100 Metrics
    What can the scores of social media metrics available really tell you about the success of your marketing programs? It's fitting to start the exploration with a question, since we'll ...
  • 100 Ways To Measure Social Media
    At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?" That's where this ...
  • Spitting & Twitting
    It's tempting to say the best thing about the wine-tasting event Spit & Twit was the name, and maybe it was, but what made an even bigger impression was how ...
  • Make A Twitter List And Check It Twice
    Twitter just introduced Twitter Lists, the biggest change to its service that ever came from the top down, rather than from users or third parties. The best way to understand ...
  • The Owl And The Hare, And Other Stories
    Have you heard the one about the hare and the owl, or the watering hole, or the Hall of Wonders? These are no ordinary tales. In fact, they're of an ...
  • We Have Sinned
    It's time to atone. Some may appreciate the timing, as it coincides with yesterday's observance of Yom Kippur, Judaism's Day of Atonement, the climax of a period of repentance. Everyone ...
  • When Mobile Apps Go Social
    Not all mobile applications are social, but those with social elements will keep pushing social media's boundaries forward. ...
  • How the Mobile Socialites Network
    Given how obsessed people are with social networks, especially younger consumers who use it to religiously keep in touch with their friends, it's hardly surprising that mobile social network usage ...
  • Social Brands In The City Of Angels
    I swore this would be a vacation. It was so weird taking a cab to JFK and not asking for a receipt, but I was ready to embrace it. Still, ...
  • When Augmented Reality Goes Social
    Now that augmented reality has established itself as the technology buzzword of the year, what impact will it have on social media? ...
  • What A Camp Counselor Can Teach You about Social Media
    One of the hardest jobs I ever had was working as a day camp counselor, spending eight summers straight at Beth El Summer Session in New Rochelle, NY. While it's ...
  • Killing The Killer Conspiracies
    Cue the movie trailer voice: You thought it was just a social network. Little did you know it would go on a murderous rampage, killing everything in sight. You can ...
  • The Social Graph Ad Targeting Buyer's Guide
    If you're an advertiser or you represent one, you may have tried targeting consumers based on when they were born and their chromosomal makeup (demographic), where they live or happen ...
  • CPSA: The New Pricing Model For Social Media?
    What's the best way to price social media advertising or marketing programs? That's one of those questions that screams for the ever-honest "it depends" answer. Maybe that's because we need ...
  • The J-Files: Jewdar Theories
    Everyone seems to have a theory on Jewdar. Last week, I chronicled a resurgence in the mysterious religious ad targeting on Facebook. A number of readers shared their Jewdar theories ...
  • Oy! Facebook's Jewdar Returns
    Why is it that the most egregious ethnic profiling I'm subjected to is on Facebook? Consider the reelection campaign from New York City Mayor Michael Bloomberg. I receive brochures from ...
  • The Truck Stops Here
    In the future, will all of our restaurants turn into roving trucks? You may not ask yourself that question every day, but answering it will reveal a few things about ...
  • The Fastest Way To Lose Money
    Friday night, a friend of mine instant-messaged me on Facebook saying he needed my help. On his profile, there were several messages urging people to contact him right away. I ...
  • Six Ways To Improve Conferences
    In May and June, I participated in 13 events as a moderator (six), panelist (four), and featured or keynote presenter (three). They weren't evenly dispersed; May brought a stretch of ...