401 results
  • A Playbook For Planning Ahead
    One of the best lessons you can learn while engaging with social media is that you can never plan too early, as it's hard to tell when you'll really reap ...
  • Fresh Eyes On Social Media
    If you think you've read everything you need to know about social media, maybe you should get your eyes checked. When you go, with any luck your optometrist will be ...
  • Ten Ways To Decide If Your Business Should Tweet
    During a late lunch (for me) or an early dinner (for my wife's grandparents) at Applebee's in Reading, Pa., I was distracted from figuring out how to eat my riblets ...
  • Wave Riding Over Bing
    In the future, my dad will be a blogger. He'll create wikis. He'll have his work translated into languages spoken across Europe, Asia, and South America. He'll accomplish it effortlessly ...
  • 10 Steps For Mastering Your Social Domain
    If you're not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all. Consider ...
  • The One Word You Can't Say
    There are seven words you can't say on television, according to George Carlin, but there's only one you can't say at social media conferences. As Carlin put it, it's the ...
  • When Your Mother-in-Law Visits Twitter
    The world's gone (bleep)ing mad. However I try to explain what's happening now, I keep returning to that thought. It's what I told my dinner companions Thursday night at the ...
  • Self-Help With Self-Service Ads
    The self-service ad model may not be the secret to Facebook's future fortunes, but it presents marketers with some largely untapped opportunities for reaching the most precisely targeted audiences online. ...
  • What Search And Social Media Have In Common
    Is social media the new search? Pardon the clichéd phrasing, but it's a question I've been hearing a lot lately, and one I am at least somewhat qualified to answer. ...
  • Search, 224; Social Media, 0
    It's time for a short trip five years in the making. This is the 224th Search Insider I've written for MediaPost, and most likely my last. As of next week, ...
  • Searchers Don't Pay Retail
    It's no secret that Google isn't the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding ...
  • Why Google Needs Twitter Search
    Google's probably not buying Twitter, despite rumors last week that it might. Whether Google should do so depends on many issues, including the price and monetization potential. Yet it's increasingly ...
  • Searching For Number One
    When you have to go on the go, where do you go? Yes, even the vertical of toilet search engines is rife with competition. There may be some kinds of ...
  • You Can Still Handle These SEO Truths
    Last week, author Rebecca Lieb managed to distill her new book "The Truth about Search Engine Optimization," from 51 chapters into a single truth. How can she top that? In ...
  • You CAN Handle These SEO Truths
    If you're looking to make sure you're covering all bases with search engine optimization, a good place to start is Rebecca Lieb's new book, "The Truth about Search Engine Optimization." ...
  • Wolfram Alpha And The Holy Grail Of Search
    Wolfram Alpha, the new search engine due out in May, "actually computes the answers to a wide range of questions," according to Nova Spivack, CEO and founder of Twine. Which ...
  • Why Skittles Killed Its Web Site
    When I was six years old, I wrote my first letter to a company, when a box of Rice Krispies didn't contain a pack of Rain-Blo bubble gum as advertised ...
  • The 10 Most Moving Search Engines
    Over the weekend, under the gaze of a painting of the Dalai Lama at Tibetan Kitchen, I savored my dessert of bhaktsa marku while thinking of all the search engines ...
  • Minor Miracles And Major Feats of First-Page Rankings
    Videos are more likely than text to get on the first page of Google's search results, according to Forrester Research's Nate Elliott. This is a huge story, but there's an ...
  • Is There A Personal CPM For Search?
    Can a bounty for search engine users translate to a personal CPM? This question follows MediaPost's OMMA Social event, where a panel discussed the concept of the personal CPM, when ...
  • This Google May Harm Your Computer
    Where were you the day Google turned against its users? If you were lucky, you were sleeping in. It happened Saturday, Jan. 31 at 6:30 a.m. in Mountain View, Calif., ...
  • Cataloging A Search Catastrophe
    Don't let this catastrophe happen to you. This is based on a true story, though certain names have been omitted to protect the guilty brands. Scene One: My wife, Cara, ...
  • One Search, 17 Ways
    After the Consumer Electronics Show this month, where I met with the executives from Ford and heard about their ambitious voice search plans, I kept wondering how the ability to ...
  • Have You Driven A Search Engine Lately?
    You may be used to using your phone as a search engine, and you've seen ideas for years about your TV serving as a search engine, but have you thought ...
  • Search Trends To Watch In 2009
    Between the economy affecting stock prices and the potential mergers and acquisitions discussed among several of the major search engines, there is a lot of uncertainty as we head into ...
  • Ten Reasons To Run Google Ads On The IPhone
    IPhone users love to search almost as much as they love their iFart apps. Earlier this year, Google noted the iPhone drives 50 times the search queries of other mobile ...
  • So Over Google
    At MediaPost's Search Insider Summit last week in Park City, Utah, some attendees were frustrated over the economy, and most people were frustrated by the lack of snow. Yet the ...
  • Discovering Hot Spots From YouTube Insights
    The most valuable benefit of marketing videos on YouTube may not be the views but what you learn about the viewers. Last week, we talked about YouTube's Sponsored Video ad ...
  • Pausing To Rate YouTube's Sponsored Video
    Let's agree right away that YouTube's Sponsored Video isn't the next Google Killer. It's not even the next Yahoo killer, even though comScore recently reported that YouTube is now the ...
  • Have Gadget, Will Search
    The biggest prediction I'll make for 2009 is that it will be the first year where the device you search from will matter almost as much as what your query ...