401 results
  • Search Marketing By The Book
    When planning search engine optimization strategies, what if you tried to promote your site like you're promoting a book? ...
  • Five Paths To Mobile Search
    What does mobile search mean, anyway? I was thinking of this when Thumbplay, a site for mobile entertainment downloads, sent over news of its SMS vertical search service. How does ...
  • Google's Mobile Discovery Engine
    Google, I'm convinced, is not in the search business after all. It's in the business of screwing up my column predictions. Last week, I concluded, "In 2011, mobile search spending ...
  • Looking Back On The Future Of Mobile
    Everyone's had visions for the future of mobile, and now that the buzz on mobile marketing is back again, it's a good time to do a spot check on my ...
  • Eight Search Sites To Watch
    When the research analysts at Hitwise, Nielsen, and Compete release their monthly search engine rankings, you can sometimes feel their pain in covering the same story over and over again. ...
  • Yahoo In Control Of Open Search
    How much control do consumers need, anyway? That's the most profound question that strikes me the more I hear about Yahoo's latest "open search" initiative, described in some detail on ...
  • Live Blogging And Searching The Oscars
    During the Oscars, maybe you were playing a drinking game where you did a shot every time someone from the movie "Enchanted" took the stage, a challenge which would have ...
  • Will The Future of Search Be Televised?
    Would you believe the next Google-killer is coming from Samsung? Samsung doesn't refer to its See'N'Search set-top box as a Google killer; that's generally a phrase used by the media ...
  • Googlewiki Vs. Ajaygoogle
    During my honeymoon in India, our guide Ajay was so knowledgeable about so many facets of the people, culture, history, and land of India that I soon took to thinking ...
  • Yahoo, The Fourth Quarter's Still Yours
    Yahoo, put yourself in Tom Brady's shoes in Super Bowl LXII. You spend a couple quarters getting knocked around, playing short of your potential. You're not showing that drive that ...
  • Searching For Zeke The Unborn
    If my mom decided to have a fifth child, perhaps if it were a boy he'd have been Aaron, Joachim, or Zeke. If it were a girl, perhaps she'd have ...
  • How SEO Can Stop A Scammer
    It may be practically impossible to track down online scammers, but as people become savvier in how to use search engines, some scams can be contained. I found this out ...
  • Spock: The People Search Wiki
    The most common reaction I hear when I invite a friend to Spock is, "Not another!" That's understandable; 2007 was the year that accepting online invites went from exciting to ...
  • What Facebook Learned from Search
    Imagine if Picasso painted a search engine results page from Google. It would probably wind up looking like Facebook, which continually draws inspiration from search engines as it rolls out ...
  • Facebook Ad Targeting: From 2007 To 1984
    Is Facebook's advertising platform in 2007 tinted with shades of "1984"? Two weeks ago, we explored how Facebook serves as a search engine for marketers. While I think many of ...
  • Striking And Searching
    The Writers Guild of America launched its long-awaited strike. How will this event affect marketers, search engines, and consumers' online media behavior? SEMCO, the union for search engine marketing columnists, ...
  • Searching Facebook By The Numbers
    On Facebook, the marketers can now search for the searchers. Facebook's Aditya Agarwal claimed in July that 600 million searches are performed on the site monthly. Compared to comScore numbers ...
  • Unearthing Your Hidden SEO Guru
    There's a chance that you're a search engine optimization guru, even if you've never optimized a Web site. Maybe you didn't even realize what SEO stands for until now. The ...
  • Listen To The Tweets
    How much should marketers care about Twitter? Twitter's main use is for communicating; it's a hybrid of instant messaging and blogging. But what about its use as a search engine ...
  • PageRank, Meet SocialRank
    Google famously ordered the importance of Web pages based on the quantity and quality of other links pointing to each page. In this era of the Web's evolution fueled largely ...
  • Video Search Worlds Collide
    Video search optimization and advertising worlds have collided, and the big bangs bursting forth will shape the video marketing landscape for years to come. ...
  • Social Search: It's Not Who You Know...
    Everyone wants to be social these days. Given the hype around social networks and social bookmarking, it's little wonder that search wants to be social too. The problem is that ...
  • My Search Engines
    It's time to step down from the lectern and take a break from the futurism and pontificating. This column's about search, so this week attention shifts to "search" as a ...
  • Facebook's SEO Facelift
    Calling all spiders! Facebook wants its profiles to be part of your Web. Facebook will soon open up its 39 million profile pages to give them more visibility in search ...
  • Search's MySpace Age Arrives
    Quick: what's the fourth-largest search engine? The good news is, the answer is suddenly less clear than it's ever been, thanks to comScore announcing that it's "expanding the market view ...
  • Google's Faces Of The Stranger: The Broker
    Lest we forget, Google's most visible, enduring face is still that of the search engine. During the past two weeks, we took a look at Google's role as a Banker ...
  • Google's Faces Of The Stranger: The Babysitter
    Is Google a technology company? A media company? An incubator? The incubator analogy may fit best, with Google nurturing a few smash hits (the search engine with AdWords, the AdSense ...
  • Google's Faces Of The Stranger
    It's getting harder to refer to Google as a single entity when it has so many faces. Any time Google makes some announcement, I'm tempted to ask, "Which Google?" Lately, ...
  • Evolving Requirements For SEO
    Could the rules for search engine optimization change overnight? It's unlikely, but you might have that thought after reading a column by Dorian Benkoil in the Jack Myers Media Business ...
  • Search Gold In Dem Dar IHollywood Hills
    When an iHollywood Forum event can spend a day and a half covering search engine marketing, a single column can't cover all the highlights. Last week, I discussed how important ...