401 results
  • Video Searchers, Browsers, and Discoverers
    If you were at iHollywood's Search and Media event last week, you might have been surprised to find that the panelists tasked with making sense of video search kept changing ...
  • Web Widget Optimization
    If Rene Descartes were alive today, rather than saying "Je pense, donc je suis" ("I think, therefore I am"), he might say, "Il est, donc j'optimise" ("It is, therefore I ...
  • Vocal Support For Search
    Voice-activated search is often billed as one of the next frontiers of search technology as search extends its reach to mobile devices. Yet is there a market for using the ...
  • The Declaration Of Dependence
    A doctrine of search engine inequality can be best expressed as the Declaration of Dependence, whereby the masses grow increasingly dependent on Google to provide answers for every query imaginable. ...
  • Search In The Digital Media Ecosystem
    Among the akeaways from a company summit: As campaign budgets drop, the share that's digital rises; you can use search to create demand, not just capture it; it's important to ...
  • Buzz From Digital Hollywood
    Hollywood's talking a lot about Google. What else is on everybody's mind? To check the barometer, I sat on a panel at the Digital Hollywood conference last week. ...
  • Ask 3D's Answer To Holistic Search
    Ask.com is up to its tinkering again with a new a look and some twists on the search engine results page. Dubbed Ask 3D for the three dimensions of searching ...
  • Aloha, Mahalo: I'm Betting On the Algorithm
    At least Jason Calacanis puts his money where his mouth is. The Weblogs Inc founder who regularly unleashes his vitriol against search engine optimization has launched a new search engine, ...
  • Baby Name Optimization
    Want proof that you can optimize anything? What about devising a strategy to optimize search results around the name of your unborn offspring? ...
  • From Vertical To Universal To Holistic
    Google just got more honest. That's the main premise behind its universal search announcement last week. Honesty has a way of making a lot of people worried, but the immediate ...
  • The Misguided Hype Of Transparency
    From the very first moments of last week's Search Insider Summit, the word "transparency" kept arising. I can't say I saw it coming; the only time a form of the ...
  • Moderation Upended
    Bill Flitter from Pheedo is one of my favorite speakers and moderators, and he's living up to the hype here. He's got a white board on stage and is starting ...
  • Setting up a hole in one
    Having served at program chair for three of these Search Insider Summits now, I'm struck by the relationship of the planned elements to what attendees get out of it. The ...
  • Never smile at a crocodile
    I know MediaPost offers tons of photos from the event, but you can find some additional shots on my Flickr page. ... ...
  • In Search of Roots In Bonita
    In the Everglades, there are mangrove trees by the water with some of their roots entirely exposed, as if the trees are searching for a spot to anchor them. While ...
  • Best Session Title: Jordan Rohan
    Jordan Rohan, analyst with RBC Capital Markets, is on stage now. His presentation title: "Internet 2007: Some Things Make Sense… …Others are Just Wacky." To his credit, he said he ...
  • Too Many Berkowitzes
    For the record, I'm David Berkowitz, not Microsoft SVP Steve Berkowitz. There was some confusion during the keynote Q&A. For the record, I'm also not ...
  • Hot Topics at Search Insider Summit
    In no particular order, here are some of the hot topics I've been hearing about so far at the Summit, largely fueled by discussions last night over margaritas (so my ...
  • Discovery: The Anti-Search
    If some visions for the future of search are realized, then we'll be surfing a Web where search doesn't matter. The emphasis will instead shift to discovery. ...
  • The One Trend That Explains All Others
    What do all of Google's acquisitions, the proliferation of social media, the long tail of search, and other search engine marketing developments have in common? They all connect to Integrated ...
  • A Guide To AdWords Applied
    "If the Google model is so successful, it seems reasonable to think that everybody should be in the Google business." -- Pixsy CEO Chase Norlin. The quote's taken out of ...
  • Three Tiers Of Google's Value
    What's the value of advertising with Google? With Google's forays into television advertising, can there be a uniform value proposition? Google's advertising offerings can be grouped into three overarching categories: ...
  • Playing Matchmaker For A Stingray
    Google, I know you're so busy with everyone offering you a nice Googlish girl to bring home to Mountain View. Rumors have swirled about matches with DoubleClick, Omniture, and even ...
  • What We Can Learn From K-Fed
    The hunt for search engine innovation ends with Kevin Federline.Over the last two weeks, we sifted through a hundred search engines to find glimmers of the future, and last week ...
  • The Hunt for Search Engine Innovation, Part 2
    Google shouldn't rest on its laurels just yet. Last week, we blazed through Charles Knight's Top 100 Alternative Search Engines and found many areas where innovation was lacking. This week, ...
  • The Hunt for Search Engine Innovation, Part 1
    How many search engines do we really need? According to the metasearch engine GoshMe, there are more than 500,000. That's more than one for every resident of Albuquerque, N.M. I ...
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  • Checking Three Of Microsoft's Vital Signs
    Is it possible to write an entire column on Microsoft and not mention its two fiercest rivals? With a health search site acquisition, a puzzling patent application, and new video ...
  • The Hidden Cost Of A Link
    How much is a link back to your site worth to you? That's one of the questions that arises with PayPerPost, the service which, as its name suggests, offers a ...
  • Imagining A Web Where Links Don't Matter
    Everywhere I turn, the SEO discussions center on linking and link development. Instead of just extolling the value of links, I started to wonder what would happen if links weren't ...