343 results
  • A Wishbone, A Backbone, A Funny Bone
    According to the National Retail Federation, 40% of consumers will start their shopping before Halloween. That's just over 70 days from now, which means you probably have your marketer h ...
  • Email Journey Useful -- But Only Up To A Point
    Two thousand years ago Laozi wrote, "A good traveler has no fixed plans, and is not intent on arriving." Not that Laozi, the founder of Taoism, was offering travel advic ...
  • Everything You Wanted To Know About Intelligent Messaging -- But Were Afraid To Ask
    I believe the world will change and all messaging will become intelligent, adapting to behaviors observed and expressed, controlled by consumer preference versus Pavlovian style promotional windows. I also belie ...
  • Great Email Experiences Require New Thinking
    The other day, a friend sent an email saying she had declared email bankruptcy. With one mighty click and a mass email explanation, she accomplished the unthinkable: deleting all messag ...
  • Words Matter -- Even In Ransom Notes
    I like to think that kidnappers A/B test their ransom notes. For one thing, there's money on the line. Also, the tedious process of cutting and pasting letters from vario ...
  • Optimizing Experiences For The Connected Consumer
    We are all connected - whether connected means you have panic attacks if you leave home without your mobile phone, or you feel empty sitting on the couch without yo ...
  • How to Move Machine Learning From Possibility To Practice
    Imagine a world with no spell check -- then suddenly hearing someone say that there were tools available to autocorrect all your spelling in any language on the fly. "Blasphemy ...
  • Data Doesn't Lie -- People Do
    I've been reading a variety of 2016 benchmark trends. Things seem to be trending well for inbox delivery and engagement for email, but I'm so unimpressed with the analysis th ...
  • When Personalization Doesn't Work
    We should all remember, there is a fine line between marketing brilliance - and having to walk into your boss's office and explain a poor customer digital experience that we ...
  • Not Everyone Is Your Customer
    As we near the end of 2016, I spent time reflecting on topics I wrote about this year, with a couple of simple conclusions: Your inspiration is contextual to what ...
  • People-Based Marketing: What's New?
    People-based marketing (PBM) is likely one of the buzziest buzz words in the ad-tech space right now. Though it's actually been around for years, PBM is helping clarify ambiguous ter ...
  • Elections, Brands, And Platform Evolution
    What's really interesting about this election period is the evolution of the use of media, advertising, consumer shifts and the sheer diversity in the platform strategies used by candidates ...
  • Personalization Vs. Individualization
    There is no doubting the effects of personalizing email. Content should be relevant to the audience and as timely as you can possibly be. I've been a huge proponent ...
  • Is Experimentation Like Yoga?
    With all the hype about machine learning, I've been thinking a lot about testing lately. Experimentation should help answer questions for you, not cloud your view, right? I asked ...
  • E-Tail, She-Tail
    No, this isn't a mermaid story. This is an $18 trillion global spending story. 70%-80% of consumer purchasing is controlled by women. There is a reason why many retailers ha ...
  • Repair The Roof When The Sun Is Shining
    Home repair and marketing automation are contextually similar. They are both jobs that require continual maintenance. The highs are short-lived and the lows are never forgotten. Yet, there are ...
  • Click! Now What Happens? Optimizing Email, Site Experience
    You create a great email program,optimizing creative, timing and targeting. The recipient finds it interesting and clicks through to the Web site. Touchdown! Or is it? ...
  • Email Is Mobile?
    As an industry, we tend to think of email and mobile as viewing email on a mobile phone - but when I ask how your email program is affected ...
  • Growth, Innovation And Increasing Budgets
    Anyone who has spent time in direct marketing for a brand knows there is no such thing as incremental budget. It's a world of trade-offs - or, as a ment ...
  • Trends Drive Decline In Consumer Trust
    A recent survey by Harris Poll on behalf of data science company Feedzai found that Americans have serious trust issues when it comes to their personal and financial data. O ...
  • The Connected Dad
    Today's children have it easy, yet not so easy. And the lessons that we as parents teach can also apply to marketing. ...
  • My Coffee Maker Unfriended Me
    Do you think of the Internet of Things (IoT) as the smart refrigerator and milk being delivered to your door when you run out? Or the smart home where everythi ...
  • Mobile First
    I bet you've had "mobile first" come up at your strategy table in the last year. It's one of the most popular CMO strategic imperatives of 2016. ...
  • Targeting Digital Teens (Generation Z)
    Like the teen generations that came before them, today's teens are concerned about appearances, image and their place in the social caste system of their particular worlds. At the sa ...
  • The Three Circles
    The challenges with painting by colors are somewhat similar to the old consulting triangle. The consultant walks in, listens to your business problems and draws three circles on the whiteboar ...
  • 5 Trends That Are Indicators Of Pending Change
    What we saw over the holiday and in Q1 was a concerted shift in use, practice and engagement across the board - but many of these shifts have upstream a ...
  • The Perfect Email
    Is there such a thing as the perfect email? Some might say it's the thank-you note, since it conveys gratitude and some level of sincerity, and is usually timed ...
  • CMOs/CTOs: Let's Have Lunch
    Some writers look at the glass half-empty and say that there is still contention at the top ranks between CTOs and CMOs. Some have said that the tensions between t ...
  • Buying Technology In Today's Time
    Why is buying marketing technology so hard? Are you the decision-maker, influencer or just the one who will inherit the solution others decide on? The reality of today is, buye ...
  • Love Ain't Cheap: Email & V-Day
    Two-week countdown to Valentine's Day, projected to exceed $19 billion in consumer spending in the U.S. This is the fourth biggest retail event of the year in the U.S. boasti ...