8 results
  • The GDPR And Facebook Fallout: Short-Term Pain, Long-Term Gain For Data-Driven Advertising
    The data landscape will shift dramatically, restoring power to the mid-tier players in the industry, advertisers and data brokers alike. ...
  • What CDPs Can -- And Can't -- Do
    The most recent Marketing Technology LUMAscape shows more than 20 customer data platforms (CDPs), a category that didn't even exist two years prior. Whether they formally use that term ...
  • What Data Science Can Learn From The Slow Food Movement
    Why a little snobbery can go a long way. ...
  • DSPs, DMPs And Data Providers: Separate Or Together?
    In the move toward data-driven cross-device targeting and marketing, marketers are pushing for a more seamless link between data, its application and its activation. That calls for a consolidation ...
  • Mining 'Big Data' For Political Donors
    Red states and blue states and often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected. It's all in how you analyze the d ...
  • Finding The "Answer" In Display Ad Targeting
    When it comes to targeting ads to consumers on the Internet, the "Answer" is marketers' own data. ...
  • Secrets Of Generating High-Scoring Leads
    The use of predictive modeling to score online consumer sales leads has been embraced by interactive marketers across a wide range of product and service categories, from education, insurance a ...
  • Optimizing A Lead Generation Marketing Budget In Tough Times
    In 2009, we're all going to hear more talk than ever before about what constitutes "quality" online leads. And there will be plenty of accompanying disagreement about what the wo ...