7 results
  • Pricing Out Big Data's Dollar Value Potential
    Whether for good intentions or bad, Big Data means big business. At almost six years old, Big Data as a household term has wowed us with the size of its ...
  • The Big Data And Mobile Privacy Conundrum
    Although no brand is going to unleash an NSA-style snooping campaign, it still must address customers' anxieties when analyzing mobile data for marketing purposes. Finding the right balance between the ...
  • Big Data's Big Deal: And Why It's The Ultimate 'Renewable Resource'
    Like renewable energy's global worth, Big Data -- and the analysis of it -- is every bit as valuable in driving the twenty-first century's information engine. For marketers that means ...
  • Proximity Marketing Is Changing Retail Rules
    Merchants using proximity marketing strategies have the opportunity to reach customers when they're most likely to buy. Plus, they receive unparalleled insights into consumer behavior. ...
  • Television's Next Frontier: Mobile
    New hybrid marketing technology will link television and mobile in an initiative that goes beyond storefront advertising and online deals. It could surpass previous consumer-mobile advertising in accuracy and imp ...
  • Mobile, Interaction And The Growth Of Digital OOH Media
    DOOH is the entry point into a new interactive world defined by multi-channel, proximity-based marketing. While DOOH is predicted to experience growth in the coming year, the true potential for ...
  • Interactive Marketing of the Future: Digital Signage and Proximity Marketing
    What's the solution to rise above the white noise? Proximity marketing, a growing medium that leverages a number of trends including mobile coupons, location-based services, geo-targeting and digital signage, into ...