36 results
  • What America's Shifting Demographics Mean For Boomer Marketers
    In households where a grandparent is head of the family unit, do you market diapers to grandparents in a different way than you would to parents? ...
  • Archetypes In Boomer Branding
    "The Hero and the Outlaw" is a seminal work in the way we understand branding in the modern age. Written in 2001 by Margaret Mark and Carol Pearson, the book ...
  • Boomers, Credit Cards And The Change In Spending Habits
    In August 2015, LendingTree, one of the nation's leading online loan firms, conducted a survey on credit card behavior and spending. Reportedly, nearly 90% of Boomers own a credit card, ...
  • Generational Language Differences Influence Boomer Marketing
    Review any new internet trend report, and one of the major findings will be how Boomers and seniors are increasing their use of the internet, specifically on mobile devices and ...
  • Understanding Boomer Shopping Habits
    As advertising revs up for holiday shopping, retailers are quick to produce ads that appeal to their most desirable demographics - usually Millennials and Generation Z. Sure, young people are ...
  • Boomers Embrace The Amazon Echo And The 'Internet Of Things'
    Amazon Echo, commonly referred to as "Alexa," has become one of the most popular gadgets to debut in recent years. People the world over are embracing all of the ways ...
  • What Boomer Travelers Really Want Under The Tree
    With Boomers spending $120 billion a year on travel, there's a huge incentive for marketers to give them a better experience. So, if not for this holiday season but the ...
  • When Aging In Place Puts Baby Boomers In A Tough Place
    The number of older people who live alone at home continues to climb: 13 million in 2015. And for women over 75, the numbers are even more shocking. 45% live ...
  • Unleashing The Spending Power Of Baby Boomers
    The days are over when 10-year-old Billy down the street opened a few cans of dog food for Fido while the neighbors were on vacation. Now, pet owners look online ...
  • Will Boomers Go Pokemon?
    He hasn't walked over a cliff or discovered any dead bodies, but Paul, a Pokemon Go aficionado, has ignored important phone calls, struck up conversations with complete strangers, and even ...
  • Call Me 'Boomer'
    Language in the mature market space can be a minefield, with words like "senior" and "aging" getting a strong negative response. ...
  • The Mick Jagger Of Elder Care
    The New York Times called it "laugh-out loud," but "Bettyville," a bestselling memoir, is about a subject many might not view as humorous: a Boomer-generation man returning from New York ...
  • Is Identity Theft Scarier Than Burglary And Murder?
    What crimes do Americans fear the most? Not burglary, murder or even terrorism. Most of us are afraid of something that we invite into our homes and lives on a ...
  • Boomer Hearts Shouldn't Get All The Marketing Love
    Stroll down the cereal aisle in any supermarket, and you'll practically see flashing neon signs touting heart-healthy benefits, from starbursts to taglines. In case you missed the message, one cereal ...
  • Boomer Holiday Shopping Wrap-up
    As the shopping days before Christmas dwindled down to a precious few, which generation procrastinated the most? According to the blizzard of holiday shopping surveys out there, it was the ...
  • Who Will Care For The Boomer Caregiver?
    As the population ages, Boomers are shouldering more and more responsibility for overseeing their parents' care. According to a study by MetLife, nearly 10 million people over 50 care for ...
  • 7 Things Marketers Can Learn About Boomers From 'Grace And Frankie'
    If you've already binge-watched the entire first season of "Grace and Frankie," don't despair. The Netflix-original show has been renewed for season two. ...
  • Redefining Senior Living For Boomers Through The NameStorm Project
    Although most Boomers will be retired five years from now, many seem reluctant to consider retirement communities in their plans. Only one in five Boomers wants to relocate to senior-related ...
  • Deck The Malls With Boomer Shoppers
    How can marketers reach more Boomer shoppers this season? For answers, let's turn to the blizzard of holiday shopping surveys out there. ...
  • When Boomers Retire, Some Marketers Win, And Others Lose
    What's the biggest life change for Boomers? For many, it isn't turning 65. It's retiring-at whatever age that happens. ...
  • More Are Not Only Living Green, But Eating Green
    Many Boomers and seniors grew up being told, "No dessert until you've finished your vegetables." That parental pronouncement led to spinach hidden in napkins, broccoli smuggled to the dog, and, ...
  • Solve Your Retirement Community's Immediate Occupancy Needs
    Statistics show that the time from a prospective resident's initial inquiry to move-in is 18 months to three years. But, suppose you can't wait that long-you need those empty units ...
  • Spring Cleaning
    Two scary words for many Boomers. Possibly a marketing opportunity for you. ...
  • Are Retirement Community Websites Reaching the Right Customers?
    Studies show that today's mature market consumers are conducting more extensive online research prior to making a move to a retirement community. Contributing to this phenomenon is the growth of ...
  • Five Things Boomers Look For In A Retirement Community
    The length of time people spend on a retirement community waiting list can range from as little as six months to nearly a decade. Many retirees just don't feel ready ...
  • Beyond The Buffet Table: What Retirees Are Really Hungry For
    When it comes to the dining experience, what do retirees crave the most? We decided to find out. We conducted Project Looking Glass II, a study to learn how marketers ...
  • 5 Ways To Heat Up Senior Tech Sales This Winter
    Analysts are anticipating a weaker-than-usual holiday selling season. But there is one potential source of selling cheer, especially for tech marketers: the over-65 market. ...
  • Why You Should Be Targeting Grandparents This Holiday Season
    Yes, it's the holiday season again. From now through January, most businesses are trying to find ways to reap their share of the most frenzied shopping time of the year. ...
  • The 'Golden Girls' Were Onto Something
    For an increasing number of Boomers, "e" is becoming a workable answer, thanks to the phenomenon of home sharing. "Golden Girls" references aside, home sharing is becoming more of a ...
  • Tapping Crowdsourcing To Develop Beer
    It's summer, it's hot and you're reaching for a cold one. While you're popping the top, think about beer marketing. How many Boomers (or seniors, for that matter) do you ...