48 results
  • If You Want Hispanics, Buy Hispanic
    Brand connections start with speaking the same language. ...
  • NBC@Sochi: Learning to Crawl?
    NBCU paid $775 million for the rights to broadcast the Sochi Olympics, and an estimated $250 more to produce the coverage. That translated into over 500 televised hours and another ...
  • The Pastry Economics Of Television
    By investing in spot TV rather than network scatter, advertisers will get more for their money. ...
  • Occupy Television: They Are the 4%
    Even with TiVo, about 40% of TV is consumed live. But to make the inference that this behavior is representative of all DVR users is most likely unwise, since TiVo ...
  • Fit To Be Untied: Come Home To Free TV
    When you're ready to get into a more lasting relationship, broadcast television will be there for you. All the Housewives are still Desperate, the food stays in Hell's Kitchen, and ...
  • Extending The Normal Madness
    But since I can't totally ignore March Madness, due to its ever-present availability -- with every game to be seen on CBS, TNT, TBS and truTV -- I decided that ...
  • 12 Steps Of A Tiger
    It's time to admit that we're powerless over our addiction and give ourselves over to a higher power. That's right; it's time to break our national dependence upon Charlie Sh ...
  • Saving Face At Nielsen
    For those of us who are in the business of television, Nielsen is, for better or for worse, a large part of our daily lives. We recite their ratings as ...
  • Jefferson On Media: Tweets Of The (Founding) Father
    Thomas Jefferson's a busy guy for someone who's been dead for almost 200 years. His blog, Virginian Red, is one of the most-read on the eternal plain (www.virginiared.al - don't ...
  • The Politics of Volume
    The announcement of Keith Olbermann's signing with Current TV this week unfortunately made me think about the world of Infotainment, or OpinionNews, or whatever you want to call it. Now, ...
  • Chasing 1984: What Is The Real Super Bowl Content?
    Why do we continue to ignore the fact that Super Bowl commercials have become de facto content here?More importantly, why can't there be more of a commitment to harness the ...
  • The State of the Union Address -- This Constitutionally Mandated Speech Brought To You By...
    Here's an American reality for you: We expect commercialization. Sponsorships make the wheels go 'round (just ask NASCAR). We're OK with this, as long as you leave certain sacred cows ...
  • Comcast and NBC: The Evolution Will Be Televised
    Please forgive me if I'm not shaken to my core over Comcast's acquisition of NBCU. There's been so much written in the past few days about why this is bad ...
  • The Real Future Of Television Is The Present
    Last week, I wrote a "review" of all the magical things that "happened" in 2011 in the media world. It was an exercise in satirical absurdism. Chances are, "Celebrity Pottery ...
  • 2011 Reviewed, 12 Months Early
    Wow! What a crazy year this has been! 2011 will surely be remembered as "The Year That Changed Everything" -- again. From how we watch television, what we're watching, how ...
  • You Want to Make Several Million Good Impressions? Move 'Idol' to Saturday
    What if Fox did something truly groundbreaking? What if it moved "American Idol" - to Saturday? The network would reclaim a broadcast night -- and Saturday's HUTs would increase -- ...
  • Shooting Stars: Bristol Gets A 12-Gauge Salute
    Who knew the Palins invoked such wrath from gun owners? The very night after the recent premiere of "Sarah Palin's Alaska" attracted a record 5 million nonviolent viewers, one of ...
  • Google, You Complete Me
    Google Instant has redefined the very definition of time. Internet Deity knows that those milliseconds that I waste typing could mean milliseconds I could relish, soaring with virtual delight as ...
  • 'Idol' Is Idle No More: But Fox - Why Rush to Judgment?
    Well, you can hardly accuse them of being "American Idle" this off-season. Now Ellen DeGeneres becomes the third "Idol" judge to leave the show. Prime-time television's reigning king has had ...
  • Nielsen Data Pipeline Bursts, Threatens Media Ecosystem
    A critical data pipeline in the Nielsen system burst late last night, spewing thousands of GRPs into the air and threatening the fragile media ecosystem. Although there were no reported ...
  • The 2010 CW Prime Upfront Presentation: A Recap
    CW: TV for Generation D. Or TV to talk about. Whichever. We're too young and hip to worry about taglines. ...
  • The 2010 CBS Prime Upfront Presentation: A Recap
    Only CBS - We're the Sh#t. And we have the researcher to prove it. ...
  • The 2010 TBS/TNT Prime Upfront Presentation: A Recap
    Conan, if you're looking for something to do, you can get me some more coffee. Seriously, Turner isn't starting off the third day of Upfront Week well by handing out ...
  • The 2010 ABC Prime Upfront Presentation: A Recap
    Rain baptizes the new prime-time season for ABC. With the cleansing rains, they hope to be reborn anew in their post-"Lost" world, ready to emerge from their mystery-shrouded worlds a ...
  • The 2010 Fox Prime Upfront Presentation: A Recap
    There are certain signs of the season that tell you we're very much in springtime. The familiar jingle of the ice cream truck. Showing some faith that the person who ...
  • The 2010 NBC Prime Upfront Presentation: A Recap
    NBC wants to prove its commitment to supportive, creative development. And they claim that they're our Eastern European hooker. I don't know, but that's really what they said. Also, "Parenthood" ...
  • The One Upfront Program Idea NBC Should Adopt -- But Probably Won't
    Bring back "Heroes" -- online. NBC's kept the show on the fence for long enough. It's past the point of diminishing returns for a prime-time television series. Not only does ...
  • Taking it on the Chin: NBCU Finds Out 10 p.m. Isn't Funny
    NBCU resembles a gambler who's caught in a downward spiral. Now that "Leno" is a proven loss, it's time to cut your losses, walk away from this card game and ...
  • Nielsen's Same-Day Decision: All Politics Are Local, All Ratings Are Time-Shifted
    Nielsen's plan to do away with local live audience ratings, replacing them with live-plus-same-day ratings, has the basic impact of moving the minimum. To illustrate the impact of such a ...
  • Saving the Prime-Time Season: The American Challenge
    America, you're on notice. This is your Television speaking, and it's not happy. Broadcast TV -- the lifeblood of any true American household, followed closely by Life, Liberty and that ...