Brand connections start with speaking the same language. ...

NBCU paid $775 million for the rights to broadcast the Sochi Olympics, and an estimated $250 more to produce the coverage. That translated into over 500 televised hours and anoth ...

By investing in spot TV rather than network scatter, advertisers will get more for their money. ...

Even with TiVo, about 40% of TV is consumed live. But to make the inference that this behavior is representative of all DVR users is most likely unwise, since Ti ...

When you're ready to get into a more lasting relationship, broadcast television will be there for you. All the Housewives are still Desperate, the food stays in Hell's Kitchen, a ...

But since I can't totally ignore March Madness, due to its ever-present availability -- with every game to be seen on CBS, TNT, TBS and truTV -- I decided th ...

It's time to admit that we're powerless over our addiction and give ourselves over to a higher power. That's right; it's time to break our national dependence upon Charlie Sh ...

For those of us who are in the business of television, Nielsen is, for better or for worse, a large part of our daily lives. We recite their ratings ...

Thomas Jefferson's a busy guy for someone who's been dead for almost 200 years. His blog, Virginian Red, is one of the most-read on the eternal plain (www.virginiared.al - don ...

The announcement of Keith Olbermann's signing with Current TV this week unfortunately made me think about the world of Infotainment, or OpinionNews, or whatever you want to call it. No ...

Why do we continue to ignore the fact that Super Bowl commercials have become de facto content here?More importantly, why can't there be more of a commitment to harness t ...

Here's an American reality for you: We expect commercialization. Sponsorships make the wheels go 'round (just ask NASCAR). We're OK with this, as long as you leave certain sacred co ...

Please forgive me if I'm not shaken to my core over Comcast's acquisition of NBCU. There's been so much written in the past few days about why this is b ...

Last week, I wrote a "review" of all the magical things that "happened" in 2011 in the media world. It was an exercise in satirical absurdism. Chances are, "Celebrity Potte ...

Wow! What a crazy year this has been! 2011 will surely be remembered as "The Year That Changed Everything" -- again. From how we watch television, what we're watching, h ...

What if Fox did something truly groundbreaking? What if it moved "American Idol" - to Saturday? The network would reclaim a broadcast night -- and Saturday's HUTs would increase ...

Who knew the Palins invoked such wrath from gun owners? The very night after the recent premiere of "Sarah Palin's Alaska" attracted a record 5 million nonviolent viewers, one ...

Google Instant has redefined the very definition of time. Internet Deity knows that those milliseconds that I waste typing could mean milliseconds I could relish, soaring with virtual delight ...

Well, you can hardly accuse them of being "American Idle" this off-season. Now Ellen DeGeneres becomes the third "Idol" judge to leave the show. Prime-time television's reigning king has h ...

A critical data pipeline in the Nielsen system burst late last night, spewing thousands of GRPs into the air and threatening the fragile media ecosystem. Although there were no report ...

CW: TV for Generation D. Or TV to talk about. Whichever. We're too young and hip to worry about taglines. ...

Only CBS - We're the Sh#t. And we have the researcher to prove it. ...

Conan, if you're looking for something to do, you can get me some more coffee. Seriously, Turner isn't starting off the third day of Upfront Week well by handing o ...

Rain baptizes the new prime-time season for ABC. With the cleansing rains, they hope to be reborn anew in their post-"Lost" world, ready to emerge from their mystery-shrouded worlds ...

There are certain signs of the season that tell you we're very much in springtime. The familiar jingle of the ice cream truck. Showing some faith that the person w ...

NBC wants to prove its commitment to supportive, creative development. And they claim that they're our Eastern European hooker. I don't know, but that's really what they said. Also, "Parenthoo ...

Bring back "Heroes" -- online. NBC's kept the show on the fence for long enough. It's past the point of diminishing returns for a prime-time television series. Not only do ...

NBCU resembles a gambler who's caught in a downward spiral. Now that "Leno" is a proven loss, it's time to cut your losses, walk away from this card game a ...

Nielsen's plan to do away with local live audience ratings, replacing them with live-plus-same-day ratings, has the basic impact of moving the minimum. To illustrate the impact of such ...

America, you're on notice. This is your Television speaking, and it's not happy. Broadcast TV -- the lifeblood of any true American household, followed closely by Life, Liberty and th ...