- If You Want Hispanics, Buy Hispanic
Engage:Hispanics, Don Seaman - Monday, March 28, 2016
Brand connections start with speaking the same language. ...
- NBC@Sochi: Learning to Crawl?
MediaDailyNews, Don Seaman - Tuesday, February 25, 2014
NBCU paid $775 million for the rights to broadcast the Sochi Olympics, and an estimated $250 more to produce the coverage. That translated into over 500 televised hours and anoth ...
- The Pastry Economics Of Television
MediaDailyNews, Don Seaman - Friday, March 16, 2012
By investing in spot TV rather than network scatter, advertisers will get more for their money. ...
- Occupy Television: They Are the 4%
MediaDailyNews, Don Seaman - Friday, February 3, 2012
Even with TiVo, about 40% of TV is consumed live. But to make the inference that this behavior is representative of all DVR users is most likely unwise, since Ti ...
- Fit To Be Untied: Come Home To Free TV
MediaDailyNews, Don Seaman - Thursday, January 19, 2012
When you're ready to get into a more lasting relationship, broadcast television will be there for you. All the Housewives are still Desperate, the food stays in Hell's Kitchen, a ...
- Extending The Normal Madness
TV Board, Don Seaman - Friday, March 25, 2011
But since I can't totally ignore March Madness, due to its ever-present availability -- with every game to be seen on CBS, TNT, TBS and truTV -- I decided th ...
- 12 Steps Of A Tiger
TV Board, Don Seaman - Thursday, March 10, 2011
It's time to admit that we're powerless over our addiction and give ourselves over to a higher power. That's right; it's time to break our national dependence upon Charlie Sh ...
- Saving Face At Nielsen
TV Board, Don Seaman - Friday, March 4, 2011
For those of us who are in the business of television, Nielsen is, for better or for worse, a large part of our daily lives. We recite their ratings ...
- Jefferson On Media: Tweets Of The (Founding) Father
TV Board, Don Seaman - Friday, February 18, 2011
Thomas Jefferson's a busy guy for someone who's been dead for almost 200 years. His blog, Virginian Red, is one of the most-read on the eternal plain (www.virginiared.al - don ...
- The Politics of Volume
TV Board, Don Seaman - Friday, February 11, 2011
The announcement of Keith Olbermann's signing with Current TV this week unfortunately made me think about the world of Infotainment, or OpinionNews, or whatever you want to call it. No ...
- Chasing 1984: What Is The Real Super Bowl Content?
TV Board, Don Seaman - Friday, February 4, 2011
Why do we continue to ignore the fact that Super Bowl commercials have become de facto content here?More importantly, why can't there be more of a commitment to harness t ...
- The State of the Union Address -- This Constitutionally Mandated Speech Brought To You By...
TV Board, Don Seaman - Friday, January 28, 2011
Here's an American reality for you: We expect commercialization. Sponsorships make the wheels go 'round (just ask NASCAR). We're OK with this, as long as you leave certain sacred co ...
- Comcast and NBC: The Evolution Will Be Televised
TV Board, Don Seaman - Friday, January 21, 2011
Please forgive me if I'm not shaken to my core over Comcast's acquisition of NBCU. There's been so much written in the past few days about why this is b ...
- The Real Future Of Television Is The Present
TV Board, Don Seaman - Friday, January 14, 2011
Last week, I wrote a "review" of all the magical things that "happened" in 2011 in the media world. It was an exercise in satirical absurdism. Chances are, "Celebrity Potte ...
- 2011 Reviewed, 12 Months Early
TV Board, Don Seaman - Friday, January 7, 2011
Wow! What a crazy year this has been! 2011 will surely be remembered as "The Year That Changed Everything" -- again. From how we watch television, what we're watching, h ...
- You Want to Make Several Million Good Impressions? Move 'Idol' to Saturday
MediaDailyNews, Don Seaman - Wednesday, December 1, 2010
What if Fox did something truly groundbreaking? What if it moved "American Idol" - to Saturday? The network would reclaim a broadcast night -- and Saturday's HUTs would increase ...
- Shooting Stars: Bristol Gets A 12-Gauge Salute
MediaDailyNews, Don Seaman - Tuesday, November 23, 2010
Who knew the Palins invoked such wrath from gun owners? The very night after the recent premiere of "Sarah Palin's Alaska" attracted a record 5 million nonviolent viewers, one ...
- Google, You Complete Me
Online Media Daily, Don Seaman - Thursday, September 9, 2010
Google Instant has redefined the very definition of time. Internet Deity knows that those milliseconds that I waste typing could mean milliseconds I could relish, soaring with virtual delight ...
- 'Idol' Is Idle No More: But Fox - Why Rush to Judgment?
MediaDailyNews, Don Seaman - Friday, July 30, 2010
Well, you can hardly accuse them of being "American Idle" this off-season. Now Ellen DeGeneres becomes the third "Idol" judge to leave the show. Prime-time television's reigning king has h ...
- Nielsen Data Pipeline Bursts, Threatens Media Ecosystem
MediaDailyNews, Don Seaman - Tuesday, June 15, 2010
A critical data pipeline in the Nielsen system burst late last night, spewing thousands of GRPs into the air and threatening the fragile media ecosystem. Although there were no report ...
- The 2010 CW Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Friday, May 21, 2010
CW: TV for Generation D. Or TV to talk about. Whichever. We're too young and hip to worry about taglines. ...
- The 2010 CBS Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Friday, May 21, 2010
Only CBS - We're the Sh#t. And we have the researcher to prove it. ...
- The 2010 TBS/TNT Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Friday, May 21, 2010
Conan, if you're looking for something to do, you can get me some more coffee. Seriously, Turner isn't starting off the third day of Upfront Week well by handing o ...
- The 2010 ABC Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Thursday, May 20, 2010
Rain baptizes the new prime-time season for ABC. With the cleansing rains, they hope to be reborn anew in their post-"Lost" world, ready to emerge from their mystery-shrouded worlds ...
- The 2010 Fox Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Wednesday, May 19, 2010
There are certain signs of the season that tell you we're very much in springtime. The familiar jingle of the ice cream truck. Showing some faith that the person w ...
- The 2010 NBC Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Tuesday, May 18, 2010
NBC wants to prove its commitment to supportive, creative development. And they claim that they're our Eastern European hooker. I don't know, but that's really what they said. Also, "Parenthoo ...
- The One Upfront Program Idea NBC Should Adopt -- But Probably Won't
TV Board, Don Seaman - Friday, May 14, 2010
Bring back "Heroes" -- online. NBC's kept the show on the fence for long enough. It's past the point of diminishing returns for a prime-time television series. Not only do ...
- Taking it on the Chin: NBCU Finds Out 10 p.m. Isn't Funny
MediaDailyNews, Don Seaman - Friday, January 8, 2010
NBCU resembles a gambler who's caught in a downward spiral. Now that "Leno" is a proven loss, it's time to cut your losses, walk away from this card game a ...
- Nielsen's Same-Day Decision: All Politics Are Local, All Ratings Are Time-Shifted
MediaDailyNews, Don Seaman - Friday, November 20, 2009
Nielsen's plan to do away with local live audience ratings, replacing them with live-plus-same-day ratings, has the basic impact of moving the minimum. To illustrate the impact of such ...
- Saving the Prime-Time Season: The American Challenge
MediaDailyNews, Don Seaman - Thursday, September 24, 2009
America, you're on notice. This is your Television speaking, and it's not happy. Broadcast TV -- the lifeblood of any true American household, followed closely by Life, Liberty and th ...