by Wayne Friedman on Apr 11, 2:45 PM
Upfront video ad and marketing execs have "some" optimism in the TV-streaming marketplace, but with many caveats, according to an iSpot upfront survey.
by Wayne Friedman on Apr 4, 10:18 PM
In 2023, local TV stations witnessed core ad revenue sinking 3% compared to annual growth for the three years previously, according to Moody's Ratings.
by Wayne Friedman on Mar 28, 12:17 PM
Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
by Wayne Friedman on Mar 21, 9:00 AM
Complete "quitting" of program viewing on legacy TV platforms continues to lag "quiet quitting" - viewing cutbacks on cable, satellite or over-the-air platforms, according to a new Inscape report.
by Wayne Friedman on Mar 14, 1:52 PM
U.S. TV consumers are now spending on average $120 every month on total legacy pay TV and streaming services fees, according to research from Fox Corp's streamer Tubi.
by Wayne Friedman on Mar 6, 9:12 AM
PQ Media expects growth in ad and marketing spend due to political campaigns in 15 of the top 20 U.S. markets and record media spend for the Summer Olympics in Paris.
by Wayne Friedman on Feb 28, 12:00 AM
Daily family TV/video co-viewing remained virtually the same in Q4 2023 as the previous-year period, according to Precise TV, an ad platform using contextual intelligence for video campaigns.
by Wayne Friedman on Feb 22, 10:28 AM
Streaming TV and video platforms have slowed national TV ad spend - paid advertising, or the value of TV on-air promotion messaging - down 22% over a recent 90-day period, according to EDO Ad EnGage estimates.
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