• Hulu Lets Brands Target Binge Watchers, Woo Them With New Ad Formats (Including Ad-Free Episodes)
    The streamer is demonstrating the power of OTT, on-demand user data and machine learning by enabling less disruptive--possibly even welcomed--ad messaging and offers to the binge watchers who account for half of the viewing hours on its AVOD version.
  • Will 5G Super-Charge OTT?
    A new Deloitte U.S. consumer survey points to rapid adoption, but as always, there are "ifs."
  • ATV's 2020 Outlook: Agency And Platform Execs Weigh In
    The year ahead will bring more standardization, measurement and attribution, next-gen video creative and, possibly, more cross-platform sharing traditional TV viewership data, say leading vendors.
  • Media Planning In A Fractured-Screen World
    Executives from Ocean Media, Havas Media and Electronic Arts discuss strategies for balancing reach and other goals with cost efficiency in cross-platform campaigns, without the benefit of a unified measurement standard.
  • Bleeding Accelerates: Traditional Pay TV Lost Nearly 2M Subs In Q3, Led By AT&T
    Kagan and Leichtman put total Q3 net paid-TV subscriber losses across platforms at 1.9M and 1.75M, respectively. Leichtman, which includes top companies representing about 93% of the market, estimates that AT&T--which saw DirecTV sub losses of nearly 1.1M, and smaller losses at U-verse and AT&T Now--accounted for 79% of the loss among these leaders.
  • TiVo Positions To Profit From Viewers' Content Confusion
    The company aims to be a centralized solution for overwhelmed viewers by becoming a content hub through its new TiVo+ connected service and marketing its ML-driven personalized content discovery solution to operators around the world.
  • Pay-TV Players Hope To Become OTT 'Super-Aggregators'
    Most executives surveyed say they view growing consumption of standalone OTT services as an opportunity, although they're (appropriately) afraid of the FAANG gang.
  • Measurement Advances, Partnerships Multiply As ATV Takes Hold
    This week brought Nielsen's extension of SVOD content ratings to Amazon Prime Video and Roku's acquisition of Dataxu, among other notable developments.
  • Addressable's Accelerating Push Into National Inventory
    What has to happen before scalable amounts of national networks' TV inventories are available on an addressable basis? Here's a rundown based on experts who participated in a CIMM workshop.
  • Q&A: CEO David Levy On How OpenAP Market's Pieces Fit Together
    Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for this innovative venture.
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