The streamer is demonstrating the power of OTT, on-demand user data and machine learning by enabling less disruptive--possibly even welcomed--ad messaging and offers to the binge watchers who account for half of the viewing hours on its AVOD version.

A new Deloitte U.S. consumer survey points to rapid adoption, but as always, there are "ifs."

The year ahead will bring more standardization, measurement and attribution, next-gen video creative and, possibly, more cross-platform sharing traditional TV viewership data, say leading vendors.

Executives from Ocean Media, Havas Media and Electronic Arts discuss strategies for balancing reach and other goals with cost efficiency in cross-platform campaigns, without the benefit of a unified measurement standard.

Kagan and Leichtman put total Q3 net paid-TV subscriber losses across platforms at 1.9M and 1.75M, respectively. Leichtman, which includes top companies representing about 93% of the market, estimates that AT&T--which saw DirecTV sub losses of nearly 1.1M, and smaller losses at U-verse and AT&T Now--accounted for 79% of the loss among these leaders.

The company aims to be a centralized solution for overwhelmed viewers by becoming a content hub through its new TiVo+ connected service and marketing its ML-driven personalized content discovery solution to operators around the world.

Most executives surveyed say they view growing consumption of standalone OTT services as an opportunity, although they're (appropriately) afraid of the FAANG gang.

This week brought Nielsen's extension of SVOD content ratings to Amazon Prime Video and Roku's acquisition of Dataxu, among other notable developments.

What has to happen before scalable amounts of national networks' TV inventories are available on an addressable basis? Here's a rundown based on experts who participated in a CIMM workshop.

Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for this innovative venture.