• ICO Tells 'Fake News' Enquiry Social Media Firms Need To Be More Transparent
    The Information Commissioner, Elizabeth Denham, told a committee of MPs investigating "fake news" yesterday that she believes the social giants need to do more on transparency. "Press Gazette" reveals that she told the committee that the likes of Facebook are no longer "benign platforms" and the ICO is the "data cop" asking why some people are targeted for particular promoted posts.
  • Five Campaigns To Show Brands Pushing Forward On International Women's Day
    "Marketing Week" is marking International Women's Day with a rundown on five inspirational campaigns it believes are tackling gender inequality. They include Smirnoff partnering with Spotify to encourage people to listen to more female artists and Brewdog equating the gender pay gap through a fictional "Pink" brand, which comes at a 20% discount, for women only.
  • Two In Three Millennials Find Digital Outdoor 'Engaging'
    Digital outdoor can rejoice, according to research covered in MediaTel millennials absolutely love the channel, two in three find the screens "engaging." What's more, this age group is far more likely to respond to digital outdoor than people ages 45 or older.
  • 'Campaign' Staff Highlight The Women They Find Inspirational
    'Campaign' is celebrating International Women's Day with mini profiles of the ten women in advertising, marketing and media that the staff feel are inspirational. The series starts off with Gina Miller, the transparency campaigner on Brexit and includes Karen Blackett, head of WPP in the UK.
  • ASA Orders Pricing Transparency On Ticket Reselling Sites
    The Advertising Standards Authority has announced a crackdown on ticket reselling sites, "The Guardian" reports. After investigating the entire market, the ASA has ordered StubHub UK, Viagogo, Seatwave and GetMeIn! to be transparent in the full price of tickets from the beginning of the booking process.
  • UK Government Calls For Tighter IoT Security
    The UK Government believes that smart devices connected to the internet need to be better protected and has produced a set of guidelines to improve security, the BBC reports.
  • Top Ten Trends From This Year's Mobile World Congress
    If you missed this year's Mobile World Congress, Netimperative has a rundown of the top ten trends at the show. They include Edge computing, IoT, 5G, mobile payments, and of course, blockchain.
  • ISBA Unveils 100% Viewability Standard
    The organisation that represents advertisers, ISBA, is setting up its own viewability standard, which requires 100% of an ad's pixels to be viewable, rather than 50%, MediaTel reports.
  • Marc Pritchard Says Three-Quarters Of Agency Resources Should Be Creative
    P&G's Marc Pritchard has repeated his call for agencies to strip away non-creative parts of their operations. He told Campaign at yesterday's ISBA conference that ideally three-quarters of an agency's resources should be focussed on creative.
  • HuffPost To Appoint First Journalist Based Outside London
    HuffPost says it is "doubling down" on efforts to be less London-centric by advertising for its first journalist role based outside the capital. "Press Gazette" reveals that the new role will be based in Birmingham and is not a local reporting job, but still a part of the site's national news coverage.
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