Campaign
Unilever's chief marketer, Keith Weed, has been talking to "Campaign" about what he meant in a recent speech that said the FMCG would no longer invest in platforms that breed division. He has clarified his position as being one where big companies should "lean in" and be part of the discussion with the tech giants rather than boycott them.
Campaign
News UK recently carried out an interesting test. It turned off its supply of ads and then went out to see whether their media was still being sold on programmatic exchanges. As "Campaign" reports, the newspaper group found up to a million pounds worth of inventory was on offer in the name of its papers, even though that was impossible because all supply had been turned off.
The Drum
"The Drum" is reporting that the Nationwide building society has been forced to call in the police after the duet who sing its catchy songs, Flo and Joan, received death threats over social media.
Campaign
Betway is calling a review of its advertising account after splitting with Above and Beyond after seven years, "Campaign" reports.
The Telegraph
The onslaught of the US streamers has meant that the BBC is no longer a driving force in television, its Deputy Director General has admitted. "The Telegraph" reveals that this means the corporation believes there is now a threat to British content.
NetImperative
IAB Europe has put out its GDPR framework for public consultation, Netimperative reports. The framework is designed to help ad-tech companies, brands and publishers to stay on the right side of the upcoming law, which widens the scope of what constitutes personal data.
The Guardian
Channel 4 has announced plans to move hundreds of jobs out of London but still keep its headquarters in the capital. "The Guardian" reveals that the broadcaster will ask cities to pitch to host its "second HQ."
The Guardian
Fake news travels twenty times faster than the truth and real users are more to blame for its spread than bots. That's the finding of MIT researchers covered in "The Guardian" today.
The Drum
Sir Martin Sorrell has played down the headlines caused by Marc Pritchard's latest speed on transparency and reducing "wasted media by 50%". According to "The Drum," Sir Martin readily admits that the agency model has to change to be fit for the digital era but also reveals Pritchard has clarified the points with him personally and that spend will continue to go through agencies.
The Telegraph
Murdoch is hitting back at Comcast's bid for Sky by urging competition watchdogs in London and Brussels to examine the deal closely, "The Telegraph" reports. The newspaper also reveals that Comcast's reaction is that Murdoch's bid for the company is being investigated over media plurality issues which it does not share.