Mobile Marketing
A survey from Adobe has shown that Gen Z is the demographic most likely to be influenced online. "Mobile Marketing" reveals that the demographic is also the most willing to share data with brands, but at the same time is also the most likely to configure privacy settings on social media sites.
MediaTel
Mediatel is reporting that billings at S4C have increased 39% in the first half of the year and, although it showed a loss for the period, if the cost of acquisitions were removed it is already operating in profit.
NetImperative
Netimperative takes a different tack on the endless stream of news about Apple's latest iPhone to bring adland the news it really wants to see -- Apple TV+ is launching in November in the UK and will cost GBP4.99 per month. Apple Arcade, the tech giant's gaming platform, will cost the same monthly fee and will launch on September 19th.
Press Gazette
"The Sun" is the UK's most read newspaper in print and digital, followed by "The Mirror," according to the latest Pamco figures, "Press Gazette" reports.
Campaign
TSB is parting ways with Vizeum after three years. "Campaign" reveals that the bank has shortlisted five agencies as part of its media review called a month ago. Blue 449, Goodstuff Communications, Havas Media, Initiative and the7stars are the five media agencies left in the running.
Campaign
Public Groupe is offering its UK staff a day to mark World Mental Health Day on October 10th, "Campaign" reports.
The Telegraph
"The Telegraph" is headlining it as Silicon Valley's "worst nightmare." The Competition Commission, Margrethe Vestager, is not "sailing off into the sunset" as the paper suggests the tech giants would have hoped. Instead, she has been reappointed with new powers to protect the EU's tech industry.
Press Gazette
'Marie Claire' will not appear in print format in the UK after November, "Press Gazette" reports.
NetImperative
Vodafone is still the UK's most valuable brand but Deliveroo, Costa Coffee and BrewDog are growing at a faster rate than ever before. That is what the latest research from WPP and Kantar suggests, according to Netimperative.
The Guardian
Facebook and Instagram have announced new rules through which pictures of self-harm will be deleted, "The Guardian" reports.