Carl’s Jr. is cooking up a loyalty application to serve to Canadian customers that includes payment, gifting and rewards options, and is welcoming new users with a $10 credit on mobile to fuel in-app purchases. The casual dining chain has teamed up with mobile payments platform PayWith to power the Carl’s Jr. Rewards app for the Canadian market and answer consumers’ demands for a one-stop location with payment, gifting and loyalty perk options.
Marketers continue to tout beacons for their personalization capabilities and ability to facilitate targeted offers. But consumer interest has barely managed to rise above indifference, and most retailers are still in the experimental phase nearly two years after the introduction of Apple’s much-anticipated iBeacon, so the question remains whether beacons are still a technology on the verge or already a flash in the pan, according to a new eMarketer report, “Beacons for Retailers: Beyond the Hype.”
A year ago beacons were being talked about as the next big thing. Apple’s iBeacons are devices placed in a physical location which sends signals that can be picked up by anyone with the right app. The retail world got rather excited. Beacons would enhance the shopping experience. Restaurants could alert passers-by to today’s special, fashion stores could tell you the price, designer and even place where the garments you were looking at were made.
Sephora is betting mobile can help it compete in the subscription services space, with plans to include mobile offers, Spotify playlists and codes for accessing content via smartphones when it starts testing beauty boxes this fall. The beauty retailer announced plans to roll out the Play! By Sephora box in several test markets this fall, including Boston, Cincinnati and Columbus.
Female millennial shoppers still like the mall when it comes to shopping for back-to- school goods, and they are also using social media platforms to talk about it. Fifty-nine percent of respondents will primarily shop in-store for their back-to-school purchases, 35% will shop both in-store and online, and just 6% will shop exclusively online, according to a survey of female millennial shoppers by Teen Vogue and the International Council of Shopping Centers. Instagram (78%) and Snapchap (55%) are the most popular social media platforms for these shoppers, the survey revealed.
A Home Depot executive at eTail East 2015 said that the retailer is getting closer to bridging the gap between online and offline conversion as it weighs the benefits of digital and mobile against the pull of the chain's stores. During the Redefining Omnichannel: Blending Digital and In-Store session, the executive explained the difficulties in tracking how consumers are traveling across various devices into bricks-and-mortar.
Guests’ increasing reliance on using their smartphones during hotel stays for browsing information and streaming entertainment means that properties with lackluster WiFi may unknowingly deter customers from returning, according to a report from Hotel Internet Services.
Event management company Experient, which is part of Maritz Travel, has teamed with technology provider TurnoutNow to develop products and services based on geolocation data. Specifically, Experient is tapping TurnoutNow's expertise in beacon/receiver technology, which uses BLE (Bluetooth low energy) to gather data about attendee behavior during events. (This is the same technology that powers Apple's iBeacon.)
Movie rental service Redbox has introduced a multitude of notifications through its mobile application to better engage users, with push notifications accounting for 20 percent of its Text Club opt-ins during the first quarter of 2015. Redbox has experienced a positive response by focusing on relevant messaging that interests consumers in getting involved.
Private jet company Skyjet is working to revolutionize private air travel with a new mobile application that is fully integrated with Apple Pay. The app allows users to request and purchase flights at the tap of a finger, eliminating timely procedures that may dissuade affluent consumers from chartering jets.