Nearly 6% of digital display ads in Germany in Q1 2016 were determined to be fraudulent, according to data from Integral Ad Science. That means that there was no chance of those ads being seen by a human. According to eMarketer, total digital display ad spending for Germany is projected to hit $2.16 billion in 2016, growing to $2.28 billion in 2017 and $2.57 billion by 2020.

Trustworthy Accountability Group (TAG) reports on its blog about its first Malware Summit in New York City which brought together a small group of industry leaders to discuss the current state of – and solutions to – malware and malvertising in digital advertising.  The summit facilitated a dialogue with representatives from the U.S. Department of Homeland Security, FBI, and Department of Justice. TAG maintains that these relationships will be critical in fighting malware: "Our efforts on malware build on similar approaches to tackling the issues of fraud, piracy, and lack of transparency. By bringing together the brightest minds and most …

Check out Internet analyst Mary Meeker's video presentation at the Code 2016 conference. Meeker offers a sobering and fascinating report on slowing smartphone and Internet growth globally, among other trends. Meeker said the number of global Internet users stands at 3 billion and that growth is flat, up 9% year-over-year but it's actually decelerating if you exclude India. However, in India itself, Internet user growth is rising, up 40% year-over-year vs. 33% last year. In Q4 of 2015, India surpassed the U.S. to become the No. 2 market for Internet users in the world behind China. Meeker noted that global …

On the heels of PageFair's report on the rise of mobile ad blocking globally, eMarketer's Bill Fisher speaks with Dr. Johnny Ryan, head of ecosystem at the counter-ad-blocking firm. Ryan summed up the report's key findings, that both in-app and mobile Web ads are no longer invulnerable to ad blocking. Ads on top platforms like Facebook and Spotify and Instagram can be blocked. And 21% of the world's smartphone users are using mobile ad-blocking browsers which are mobile browsers that block ads by default. This is a much higher rate than Ryan could have imagined.

More than half of U.S. companies are expected to use multichannel attribution models by 2017, according to an October 2015 eMarketer forecast. But data from B2B research firm IDG reveals that many executives are concerned about the challenges holding marketing attribution efforts back such as issues with data collection and accuracy. Among those polled, 59% cited data collection and centralization issues, while 50% cited reporting accountability and accuracy as key issues, an eMarketer article reported.

A post on the comScore blog suggests mobile advertising will be the next big frontier for ad fraud. "In the United Kingdom, smartphone and tablet devices now account for 60% of all digital minutes according to recent comScore data, and this rises to 65% in the United States. It is likely that this share is even higher in some of Asia’s mobile-heavy markets such as Indonesia, India and China. As a result, marketers have a thirst for mobile inventory, and although fraudsters cannot rely on prohibition-esque overlooking of their activities, they are likely to bet on a lack of diligence …