Backchannelmedia, an interactive TV technology provider, signed an agreement with Gray Television for the station group to use its clickable system. Participating viewers will be prompted to interact
by small icons at the bottom of their TV screen. These on-screen icons indicate a "clickable moment"--a chance for viewers to click one button on their remote control and "bookmark" that content to
the viewer's private Web portal or email address. Gray Television has 36 local broadcast TV stations with a combined reach of 7 million U.S. households. The alliance increases Backchannel media's
roster to 68 TV stations, reaching approximately 16.7% of U.S. television households.
